Top Welcome Emails By 30 Incredibly Successful Companies

‘’In 2019, global email users amounted to 3.9 billion users. This figure is set to grow to 4.3 billion users in 2023.’’

Why does this concern you?

Because your email activity needs to turn the game on at a higher level.

If you think that sending emails to your leads is enough email activity, you might need to reconsider this thought.

Did you know that sending welcome emails can benefit your brand way better than your usual activity? 

‘’Users who receive a welcome email show 33% more engagement with the brand.’’

Thus the more engagement your brand receives, the better are your chances of retaining your prospects and pushing them to invest in your brand furthermore.

You need to get started with welcome emails because they can enhance your brand better in 2020 and in a scenario where prospects need to feel comfortable and good about investing in a brand, welcome emails can do the job for you.

How you can get started, is what this article will help you in:

Table of Contents

Let’s get started.


What Are Welcome Emails?

Have you ever subscribed to a brand and then immediately noticed an email in your inbox?

When you opened the email, did you find something like this?

Airbnb welcome mail template

Obviously not the same brand, the point which needs to be highlighted here is that you would have received an email purely to welcome you for engaging with the brand.

The welcome email will make you feel great and if you hadn’t noticed, gives you a pinch of confidence that you did the right job of investing in that brand.

This is what welcome emails are all about. 

Welcome emails can be said to be like confirmation emails where you are aware that the brand has received your request to invest in them, as you can see in the image above the welcome email also acts as a starter pack to help you get started with the brand’s product.

Now, for instance, say that you have invested in a product and you want to learn more about it. Wouldn’t it be great if the brand starts to help you in the first email itself?

What we mean is, welcome emails don’t just serve the purpose to make prospects feel welcomed, they also are the first email you are going to send that will retain the attention of your prospects to expect frequent emails from the brand.

When your prospects decide to invest in you they are aware that they have signed up for multiple emails to reach their inbox, when this is the expectation, don’t you think that sending the first welcome emails needs to be great?

Understanding this, we want you to get a little closer about welcome emails, which our next category can help you in.


Why Are Great Welcome Emails Important For Your Brand In 2020?

1. Sets the bar and expectations higher

If you’re being told by a brand that you are going to receive tons of quality emails that will share vital information, your expectation will be met and when this happens you tend to grow towards the brand more in-depth.

This is exactly what welcome emails doesn’t, it sets a benchmark or an expectation that this is what you’re going to receive or rather expect from the brand and when this happens you are bound to continue loving the brand even more. 

2. Trust factor builds up quicker

If you are told that every week you’re going to receive information on how to grow your social media with the brand’s product, you are going to expect that, wouldn’t you? And when you notice that as promised the emails are coming to you each week, your trust towards the brand goes deeper.

This is exactly what welcome emails do when you tell your prospect to subscribe to your product and tell them that they will receive an email and when they do, they will have a good impression towards you. You promised them that they will receive an email from you plus you sent that email quicker, your prospects will think that your a brand that conducts work quicker just like how they like it.

Now when this happens, don’t you think the trust factor of your prospects would be higher and quicker to develop?

3. Make your prospects feel grateful for investing in your brand

When someone decides to invest in you, are you just going to let it go after that? Wouldn’t you stop to thank them? When you do thank them, have you wondered what the feeling is from the other end?

It is happiness and the confidence that the decision to make the investment was truly right, this is exactly what welcome emails do to your prospects as well. When you send welcome emails, you’re making it more comfortable for your prospects, you are telling them that you’re here to help them and that they can depend on you. This action goes a long way to nurture and make prospects fall in love with your brand more. 

4. Increases open rates

Your prospects have signed up for your brand, now when they see an email from you, they are bound to open it isn’t it? This is what impacts the open rates, this is also a great opportunity to tap your prospect’s attention from the beginning to expect emails from you. The more emails are being opened, the better are your chances to make your potential prospects a full-time sales lead. 

5. Builds a confident community

When you have a community where prospects are eager to learn and expect your emails, you’re targeting the right audience that has the potential to make the conversion from a prospect to a lead. When this happens, your business is bound to grow because your welcome email is what caught your prospect’s attention in the first place which is why they are still associated with your brand today. 

If you think creating welcome emails is a task after understanding the importance of it, let’s clarify that first by telling you it’s not. When you have the right techniques with you, it doesn’t become as difficult as you think.

You know what?

We will help you in this by sharing with you the exclusive tips of creating the most impressive welcome emails. (better than your competitors even!)


Top Tips To Get Started With Your Welcome Emails

1. Display gratitude from your end

Your prospects decided to invest in you, out of your competitors they decided to sign up for your brand which means you need to be beyond grateful. Also, this means, you need to show them how grateful you are for their decision to invest in your brand and this can be done best with your welcome emails.

You don’t have to write many just statements where you make the prospects feel how happy you are, how honoured you are that they decided to invest in you. When you send such welcome emails in such a format, you are making it easy to build stronger bonds and win over your prospects. Sometimes the right words always make a great impression. 

2. Display your brand in your email

Your brand needs to be in the minds of your prospects which means you need to showcase your brand in the first welcome email you send. It could be the style of your email, the tone, the logo, the images, the taglines, anything that can help your prospects understand, and later realize automatically that this email is from your brand. 

Blaze Pizza uses emails for showcasing its brand identity

This is an example of Blaze and as you can see the colourful email and fonts are quite attractive and the image of a girl holding a Blaze pizza is something you could have in mind when you think of pizza. 

3. Plan your welcome email goal

You can’t just send out your welcome email and think your job is done and continue to send other emails. You need to understand that there is always a reason for any action to take place which is why you’re making use of welcome email as your tactic. Your goal could be anything, getting them to subscribe to your blogs, making them check out your new product videos, and more. 

So say if you want your prospects to check out your blogs, your main aim here is to get them to understand your brand better, understand that your product can help cater to their needs and this will ultimately make your prospects invest in your solution deeper.

4. Gives your prospects a gift

When your prospects have chosen you over your competitors, they definitely deserve a gift. The gift could be anything such as a discount on your latest e-book or a free consultation with you and more. Everybody likes rewards for the activities they conduct and when you do this for your prospects you are just winning them over and over again. 

5. Make your prospects feel special

If your prospects have referred their friends to join them with your brand, don’t let that go away, instead, appreciate such prospects by thanking them in the email or by giving them something like a free demo to your new product or discounts and goodies and more. When you conduct such actions, you’re compelling your prospects to continue doing what they were doing earlier such as getting more friends of theirs and this will impact your business better. 

6. Mention your CTA well

CTA stands for the call to action. And this call to action refers more like ‘Shop Now’, ‘Sign up’, and related things like this. These are there in purpose so that the prospect conducts the action. When you want your prospects to sign up for a particular thing or want them to invest in a product of yours, ensure that you’re placing your CTAs well. 

You can place either at the end of your email or when you explain a note and more.

A chocolate company utilizing good CTAs in its welcome mail

This is an example, the CTA is clear that the brand wants the prospect to shop from them which is why he placed it right near the image of the chocolate. 

7. Send your welcome emails on the same day

If your prospect has signed up for you today, ensure that the welcome email is being sent to them today. 

The effectiveness of welcome mails with regards to day its sent on

As you can see in the image more than 75% of brands are sending their welcome emails on the same day because they are aware that they can get their prospects to click open their emails and get started with them. 

8. Improve your email subject line

Your subject line needs to be attractive, simple, and to the point. It is a welcome email which means that prospects need to be aware of what they are receiving.

You can get started by trying the following examples of subject lines:

Examples of Improving welcome mail subject lines

9. Personalize your welcome email

All your prospects are different, they have different needs and they have joined your brand for a reason. You need to make them feel unique which is why when sending your welcome emails, you don’t have to make them feel as though they are ready a copied script or have seen the same content somewhere else.

Instead, you can personalize your emails, make it different, use the prospects name, if you can speak out their needs and how you can help them and more. 

10. Guide your prospect on what to do next

When you send your prospects the welcome email you need to understand that you need to guide them to go forward towards your product. So if you’re sending a welcome email telling them that they have a 20% discount on their first purchase, you can then add a CTA where they can understand that investment in the product can start now. 

11. Give the option to unsubscribe

Don’t force your prospects to be connected with your emails because you want them too. Do give them the option to unsubscribe. This isn’t a flaw instead it shows that this doesn’t affect you as you’re confident that they will retain their attention towards your product better. 

Now that you have everything you need to get started, why don’t you also have a cheat sheet?

This cheat sheet is going to help you understand how your peers are conducting their welcome emails and you could share the inspiration to enhance your welcome emails and get started on the right foot. 


30 Examples Of Brands Who Send Top Welcome Emails

1. Think with Google

Think With Google Welcome Email

What is the brand about?

Think with Google is a platform that provides you with information on multiple topics, you can even go on to watch videos, read articles, and do so much more. 

Why should you use this welcome email example?

The right use of colour is helping the audience to tap the attention on the email for long. At the end of the email, two CTAs are mentioned which means there is a goal for this email which is evident when the audience clicks on explore more. The content is simple, easy to understand, and is to the point. 

2. Calendly

Calendly Welcome Email

What is the brand about?

Calendly lets you book appointments online for free without any hassles. It lets you schedule meetings and has that added on your calendar so that you never miss out on any crucial meetings. 

Why should you use this welcome email example?

This email is the best example of how simplicity functions. In just four lines, the brand has shown appreciation for the user, telling them that the common issue is eliminated and then guiding them to get started. The links are also added so that the user can easily get started. This is an easy welcome email which speaks the point and has one goal showcased, to get the user to get started with the brand. 

3. itcher

itcher welcome email

What is the brand about?

Itcher is referred to as an entertainment assistant for any of its users. It focuses on helping its users find the best movies to watch, the best books to read, and much more. The recommendations being offered by itcher are the best and perfect for any kind of user. 

Why should you use this welcome email example?

There are two images above the first is how itcher was before and the second image is how itcher is now. The designs and everything about it speak the difference. The second image or rather the revamped welcome email image is better because than the first because it is no longer simple, there is a link which can guide the user to explore the brand which isn’t there in the first image. 

When it comes to content, the second email explains better what the brand is all about and how it can help you which is a great plus point for multiple new users to get started. Also, there are three CTAs being placed in the email one is the recommendation, the other is the rating option and the last one is heading to itcher itself. It is well placed and will drive more action.

4. Amazon

Amazon First Delivery Welcome Letter

What is the brand about?

Amazon needs no introduction, being an e-commerce platform everything that you need to cater to your needs whether it is a bag or a table or groceries and more, you can find that all in Amazon. All you need to do is search for your item, place the order, and wait for it to get delivered.

Why should you use this welcome email example?

There is a lot of things right with this welcome email by Amazon. Firstly the CTAs are on point, it just directs the user to what it needs to do, and with the minimal content, the user is aware of what action is being conducted by them. The colour of the welcome email isn’t distractful. There is also a personalization effect in the beginning when Amazon refers to the user with a name. With great visuals, it becomes easier to understand the entire process. 

5. Buzzfeed

Buzzfeed's Welcome Email for its Gift Guide Subscribers

What is the brand about?

Buzzfeed is a company that writes on multiple topics and niches such as entertainment, beauty products, and more. Their information is insightful and it really helps readers to understand and grasp more from the information they share. They even host quizzes online which makes them a favourite amongst multiple users.

Why should you use this welcome email example?

This welcome email has everything, a small description about Buzzfeed guide, help from the users end to also get the Buzzfeed guide, a small thankyou gift where two pieces of information are being shared related to gifting ideas and lastly mentioning to the user in advance that a small portion of the sales might be collected by Buzzfeed. 

The content is to the point, the design and colour are alright and the welcome email focuses on conveying the right message to the user. 

6. IFTTT

IFTTT Welcome Email

What is the brand about?

IFTTT is a platform where your applications and devices can function better together. It focuses on connecting things better online so that it is easy for the users to continue what they do best.

Why should you use this welcome email example?

This welcome email is filled with colours that are subtle yet don’t draw your attention away. The CTAs are placed well and will compel the user to click on it. The right use of different colours enhances the emails while ensuring that it isn’t too much for the user. The layout of the email is quite great and the boldness of the subheadings is what will help the user understand better. 

7. GoToMeeting

GoToMeeting Welcome Email

What is the brand about?

GoToMeeting is a video software that helps you connect with another user no matter their location. It is the same as Skype and other video softwares, but it differs in its features and benefits. 

Why should you use this welcome email example?

What you need to focus on this welcome email is that the CTA action which is the sign-in option has been used multiple times in the email yet it doesn’t look forced. It is obvious that this brand wanted to focus more on getting the user to sign up and get started with the product. The colours used in this email are soothing and doesn’t cause a strain when users read it. The persuasiveness of getting the user to immediately start hosting or joining a meeting is evident.

8. Dropbox

Dropbox Welcome Email

What is the brand about?

Dropbox is another cloud storage solution where you have any files, documents, or important things that can be stored securely in one place. To access any such documents or other things, you just need to sign in. 

Why should you use this welcome email example?

Dropbox’s main colour is blue and white and this is exactly what the welcome email has illustrated. The focus more is on the content where the brand speaks about how Dropbox can make things easier for the user in terms of productivity. Instead of using a paragraph, the use of bullet points makes it easier to read. The headings of each bullet point are highlighted so that users’ attention continues to be retained. 

9. Reboot with Joe

Reboot with Joe Welcome Email

What is the brand about?

Reboot with Joe gives you insights about Joe Cross, who is a health expert and he helps his audience to increase the intake of fruits and vegetables to make a difference in their health and weight. 

Why should you use this welcome email example?

The main concept of the brand is living healthy with fruits and vegetables and that same colour is being exhibited in its email. The image, in the beginning, is a great personal touch as it shows who Joe is for his new users. The email speaks about Joe, shares a great juice recipe, and also ensures the users about the privacy of information plus the content is placed in the right manner.

10. Stencil

Stencil Welcome Email

What is the brand about?

Stencil helps you create multiple graphics with easy designs. From creating ads to social media posts and more, this platform offers you a wider collection of your design. 

Why should you use this welcome email example?

This welcome email is short, crisp, and to the point. Bigger fonts are used to draw more attention for the user to conduct an action. CTAs are placed where it reveals two actions for the user to conduct: one is getting this product on their device and the second is getting started with the brand.

11. Paper

Welcome Email by Paper

What is the brand about?

Paper is a platform that can help you get started doing multiple things with Paper such as drawing. It’s your platform to get creative and do much more. 

Why should you use this welcome email example?

This welcome email is simple and to the point. The benefits of using Paper is well exhibited in minimal content. The CTA box is attractive and compels you to hit the button. However one flaw was spotted where this welcome email didn’t have that welcome message in the beginning, it just started with the content of Paper. 

12. LogoJoy

Logojoy Welcome Email

What is the brand about?

Logojoy as the name says helps you to create unique logos so that your brand stands out from the crowd better and that your audience can recognize you better.

Why should you use this welcome email example?

This welcome email is conveying everything the user needs with one single video. This is great because it moves away from the usual process of writing content. Also, social media handles are shared so that the user can get more information about the brand. 

13. H&M

H&M Welcome Email

What is the brand about?

H&M is your one-stop place for all your fashion needs, whether it is a party dress or a casual outfit, this brand gives you all you need under one roof that too with great quality. 

Why should you use this welcome email example?

The great use of black and white is a great way to capture the attention of users and retain their attention on the email. Since H&M is a great fashion brand the images are what describes the brand better. The content is simple and another great thing about the welcome email is that it offers a great discount which will make the users get started on this brand immediately.

14. Envato

Envato Welcome Email

What is the brand about?

Envato is a platform that offers digital assets and services. Whether it is graphic templates, music tracks, and more, you can easily conduct multiple actions with the help of such a platform.

Why should you use this welcome email example?

In 5 lines the entire welcome email is completed. The content is simple and to the point. Instead of placing the welcome email statement, they have asked users to confirm their account stating the same objective. However, conducting a small design for the email could help as well. 

15. Sync

Sync Welcome Email

What is the brand about?

Sync is one such platform that helps you store, access files, and documents all in one place with its presence in the form of cloud storage. 

Why should you use this welcome email example?

The colour used in the email is what Sync’s logo colour is which is a great way to remember the brand better. The content written is short and simple and multiple links are being attached so that the user can easily get started with this platform. This welcome email wastes no time for the user to get started as it is evident in the content displayed. 

As you can see, the content first starts with what the user needs to do next, then in case if they find themself in a hassle the user can make use of the guide and support portal to move ahead.

16. iHerb

iHerb Welcome Email

What is the brand about?

iHerb ensures that your health is taken care of. They sell capsules and other items that can help you better your health in the long run.

Why should you use this welcome email example?

The main highlight of this brand is the two small boxes placed in the center of the email, one is loyalty programs and the other is a rewards program. As you can see in the end the brand is asking the user to sign up and set a password so that the user can get started easily. The design is minimalistic and the content to is simple and to the point. 

17. Lifesum

Lifesum Welcome Email

What is the brand about?

Lifesum makes healthy living a hassle-free task. It is a health care application that helps you or rather guides you on reaching the ideal weight you have in mind whilst ensuring that you eat well simultaneously.

Why should you use this welcome email example?

The great use of images is a great way of retaining the attention of the user. The design and content are created and placed in such a manner where the welcome email looks super clean. The brand brilliantly portrays what the user can expect from it and makes good use of the CTA button, start now in good places for the user to hit the button as their second action. 

18. Uber

Uber Welcome Email for Uber London

What is the brand about?

Uber is a transport service that functions just like a taxi but instead, you can just book it on the app which will be downloaded on your phone and you can make the payments accordingly as the fare price will be displayed. 

Why should you use this welcome email example?

The welcome email doesn’t sound common or scripted at all. The name adds a personalized touch and the reason for giving away ice cream is well explained in the email content as well. The image which is being used also explains what the welcome email is hinting at. 

19. Emirates Skywards

Emirates Welcome Email

What is the brand about?

Emirates Skywards is like a flight update where you earn some miles and you can make use of it later when you travel next. 

Why should you use this welcome email example?

This welcome email has everything you need to know about the branD. The colours used to speak well of what the brand represents in its logo. This welcome email is well personalized as it starts with the name of the user which is a great touch. It even shares a video for users to get a better understanding of what they’ve invested in. The content shared is helpful as the brand speaks about the rewards, benefits, and tips for getting started. Also, it gives the users a small hint of what to expect next from them which is a great technique to keep their users curious since then. 

20. Hotwire

Hotwire Welcome Email

What is the brand about?

Hotwire lets you book hotel rooms, flights, and cars for a cheaper rate. Each of the hotels is showcased with ratings so that you can always make the right choice. 

Why should you use this welcome email example?

The high-quality images will make you want to book your next vacation. The use of red colour for CTAs is a great way to compel the user to hit the button. The content used is minimalistic and portrays the benefits for the user to conduct the action. It helps the user to visualize better which is a great way to retain the attention of the user. 

21. Expedia

Expedia Welcome Email

What is the brand about?

Expedia is your go-to place to book your next vacation. You can book your destination, tickets and do more. 

Why should you use this welcome email example?

The first image displayed what Expedia used to look like and the second image shows what it looks like now and we must say that the second image looks way more clean and attractive to look at. The information written is small and has multiple options for the user to choose from which is displayed every place in the welcome email. Using the font colour as blue is a pleasing sight to read and using yellow for CTA is great as yellow works its way well to move the user’s attention to conduct the action.

22. Lynda

Lynda Welcome Email

What is the brand about?

Lynda is a platform where you can study any topic you want in the form of courses. There are well-established teachers that can help you do this better. You just need to sign in and get started.

Why should you use this welcome email example?

Lynda has a pretty straightforward welcome email. It speaks to the point and guides the user on what to do next. Using blue colour to highlight the necessary actions is a great way to make it stand out in the welcome email.

23. Blue Tomato

Blue Tomato Welcome Email

What is the brand about?

Blue Tomato is an online platform where multiple products can be found for women and for men. From streetwear to travel, you can find everything you need at a good price. 

Why should you use this welcome email example?

The colour used in the welcome email represents the colour of the logo of the brand. Great use of imagery illustrates what the brand is all about. Placing recommendations is a great way to get the user to be enticed in exploring the brand better. Giving a voucher code too helps to get the user kick start sooner with the brand.

24. Kate Spade

Kate Spade Welcome Email

What is the brand about?

Kate Spade is the page that all girls around the globe will fall in love with. Right from handbags to shoes to items of clothing, this platform has it all. The collections are modern and add the touch of simplicity and beauty with every product being exhibited. 

Why should you use this welcome email example?

The use of colour is great and the Thankyou font is eye-pleasing. The welcome email comes straight to the point and with lesser content, it conveys what it wants to tell the users. The use of the colour pink really stands out which is evident when it is also being used for the CTA to be highlighted. 

25. Zapier

What is the brand about?

Zapier Welcome Email

Zapier focuses on making work easy via the use of automation. This platform gives you the opportunity to focus on other tasks while also giving importance to your repetitive tasks. 

Why should you use this welcome email example?

There are more links in this welcome email which will help the user to get started with the brand. It is super simple as it uses plain text to convey the welcome message. 

26. Spotify

Spotify Premium Welcome Email

What is the brand about?

Spotify is a music platform where you can listen to whatever songs you want no matter the genre, artist, language, and more. You can even go on to create your own playlist and also find the right playlist that can match your mood. 

Why should you use this welcome email example?

This welcome email makes you want to keep staring at the image work. So pretty and captivating. The statement used which is ‘you’re’ in charge’ is a great way to make users feel powerful. Also, the content to create the playlist has multiple benefits being shared which is a great way to push the users to get started already on Spotify.

27. Coinfloor

Coinfloor Welcome Email

What is the brand about?

Coinfloor is your great friend when it comes to the topic of Bitcoin. It helps you to automatically make simple and secure Bitcoin purchases from the Uk’s Bitcoin exchange.

Why should you use this welcome email example?

This brand wants its users to take charge and start conducting multiple actions which is why the welcome email is framed in such a manner. The email clearly guides the users on what they need to do next and has also shared a support article so that the user can go on further without any hassle. 

28. Loungebuddy

Loungebuddy Welcome Email

What is the brand about?

Loungebuddy makes sure anytime you travel, your airport experience would be a good one. You can book lounges so that you can relax and wait for your flight.

Why should you use this welcome email example?

This is also a great welcome email as it is super short and gets to the point. Its goal here is to make the users verify their email and have shared the support email address so that the users can get started immediately. 

29. GitHub

Github Welcome Email

What is the brand about?

Github is a software development platform that has a good name in the industry it functions in. From hosting and reviewing codes to managing multiple projects, Github covers all that you need as a developer.

Why should you use this welcome email example?

The use of blue colour to highlight the CTAs are a great strategy to draw attention. A brief about the brand and then pushing the users to get started is a great way to not waste more time of the user and help them get on board sooner. 

30. Groove

Groove Welcome Email

What is the brand about?

Groove is a solution that focuses on building better customer experience with its product. It revolves around converting, supporting, and keeping customers happy at all times. 

Why should you use this welcome email example?

You should lastly love this welcome email because the content is so real and raw. It is completely personal and makes you feel comfortable when reading. Sharing work email addresses, ensuring the user that you will reply to emails, conducting meetings are a great way to bond and engage with users better. 


The Bottom Line…

The information you saw above is enough proof that welcome emails can push your brand from good to great with the easy techniques being shared.

But before you can head away to get started on, let’s quickly summarize what we’ve covered:

Key Takeaways:
  • Welcome emails can be said to be like confirmation emails where you are aware that the brand has received your request to invest in them, as you can see in the image above the welcome email also acts as a starter pack to help you get started with the brand’s product.
  • Welcome emails are important because they set the expectations higher, it is a great way to build trust from your prospects and more
  • Top tips to get started with welcome emails are let your users unsubscribe, show gratitude, display your brand well in the emails, give your prospects discounts or coupons or gifts to appreciate them investing in your brand more
  • Examples of companies who make good use of welcome emails are Amazon, H&M, IFTTT and more

So tell us what did you think of this article? Would you like to share your opinions on the same, we would definitely like to engage with you on the same.

Also, if you liked this article, you would like the rest of our articles as well, all you need to do is watch out for OutreachPlus blogs frequently. 

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