Outreach Plus’ SEO Checklist – How to Take Search Engines by Storm Regardless of What Year it Is
In many ways, search engine optimization is the bread and butter of digital marketing. Perform it well and you won’t ever need to worry about not getting enough quality leads again.
In a nutshell, SEO is all about leveraging the algorithms behind the scenes of search engines. Yet, a lot of aspects of these algorithms are almost a complete mystery to even the best experts out there, which makes SEO quite an interesting field to both practice and study.
So, since SEO specialists have no real access to the algorithms behind search engines, how in the world do they manage to rank anything on them? It’s simple – they rely on the industry’s good practices that have shown results in the past.
Today, we’re going to give you a checklist of these good SEO practices. One that you’ll be able to apply to any website and see it climb up the rankings.
And the best part is that our SEO checklist will be relevant for the foreseeable future. This is because it’s not based on current trends but on foundational principles search engines and, by extent, SEO function.
Let’s dive in!
Keyword research is the most significant piece of the SEO puzzle and any noteworthy SEO checklist has to start with it.
After all, if you don’t know what your target audience is searching for, how can you optimize your content for them?
Ideally, you want to focus on keywords that have a lot of search volume and are not too crowded with competition content. However, there’s one more crucial aspect of keyword research you should not lose sight of.
Ranking well on random keywords will do next to nothing for your website in the long run. It will just get you more unqualified visitors not particularly interested in your business.
That’s why your keyword research efforts should focus on search volume, how hard it is to rank on it and what the intent behind searching for it is.
Another absolute necessity whenever you want to optimize a website is performing a full site audit.
Without that kind of information, you can’t truly start optimizing anything.
After you do a full site audit, you can start putting your SEO strategy together. Not ranking for significant keywords? Start improving your OnPage SEO. Not enough backlinks? Link building it is. The pages take too long to open? Optimize the file size and test again.
At the end of the day, the entire Internet is nothing more than a massive network of links. That alone speaks volumes about the importance of links when optimizing websites.
Understanding precisely what kinds of links your website has will go a long way when trying to optimize it.
Too many low DR websites linking back to you? Exclude them from your SEO schemes. Found a broken link? Get rid of it. Some internal links make no sense from an end user’s perspective? Delete them as well.
Your link situation needs to be pitch-perfect if you’re to start ranking on any noteworthy keywords.
No matter how smart you feel when performing SEO, rest assured that each and every one of your biggest competitors is doing the same.
In order to level the playing field, you should stay up to date with what they’ve got going on in terms of search engine optimization.
You can learn a lot by doing so.
You can identify keywords they are pursuing, you can see how well they compare to you at the current moment, you can even figure out some of their long-term strategies, you can check if you missed something, what’s currently “trendy” in your niche, etc.
All of that is precious information.
Keeping up with how the Internet perceives you is one of the more underrated aspects of SEO.
As such, you won’t see it on every SEO checklist out there, but brand monitoring is certainly not something you can afford to overlook when optimizing websites.
Your reputation is everything and how people regard you will play a massive role on your conversion/bounce rates, word of mouth effect and, you guessed it, SEO.
Guest posting is a great way to acquire quality links, sure, but that method takes a lot of time and, if you do not happen to be a natural wordsmith, money.
Broken link building, on the other hand, also takes time and effort, but it has a lot more long-term value than guest posting.
Why? Because it allows you to usurp a high DR link without having to commit resources to create a great piece of content for someone else. The link will go on an already written piece of content and it’ll lead back to your site. It will improve your SEO and drive more organic traffic.
If you’d like to learn a great tactic for efficient broken link building, read about our strategy for seeking out dead links in your niche. All you need is an Ahrefs and Outreach Plus account and you’re good to go!
The way users behave while spending time on your website is something that should influence all of your marketing efforts.
SEO is not an exception to this important rule.
Where your users come from, how much time they spend on your pages, which sections have the most engagement? All of that should have a place in your SEO equation.
If you want to analyze how your users behave, there’s no need to look further than HotJar
If you manage to cover every entry on this checklist, there’s absolutely no reason why you should not be making your way up the search engine rankings in a matter of months.
Now for some bad news. Not a single entry on this checklist is something you can do one time and simply forget about it.
Search engines change their algorithms, links get created and broken every day, competitors change their approach regularly, etc. What was a sound decision yesterday may no longer be a fine choice today. That’s why you should go through this entire checklist once a month at the very least.
Turn it into an ongoing reporting procedure – that way, you’ll make sure that your website is up to date with the current standards of the SEO world and you’ll get an opportunity to continually analyze which SEO aspects need your attention.
And that, folks, is how you perform SEO regardless of what year may be displayed on your calendars. At least until something radically changes with the way our search engines function.
Here’s hoping that day does not come any time soon.
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