8 Cold Follow Up Email Templates That Will Amp Up Your Reply Rate

‘’Targeted cold emails result in a higher open rate than average.’’

Cold emails have the ability to conduct multiple actions such as making the prospects click open the email, making them revert to you with curiosity, and more.

Despite cold email being one of the traditional approaches, it yet derives more value than any other communication medium used to engage with prospects.

But despite understanding the impact cold emails have on our brand, we tend to still fall back on it either via not receiving sufficient reverts from potential prospects or having lesser open or click rates.

In this case, you need to understand one thing, you can change this issue and get back on cold email activities more efficiently. Luckily for you, we have got you covered on everything you need to know about cold emails and the best templates to use for follow ups that will revert to you.

What do we have in store for you?

Let’s get started.

Meaning of cold email

Cold emails are the emails you send to your prospects for a purpose. The purpose could be anything from educating them about your brand and the product they sell, informing them how your product can cater to their needs or solve an issue they have and more.

Cold emails are effective because even today multiple brands use this method, ‘’Eight out of 10 prospects want to talk to sales reps via email over any other medium.’’

Cold emails were considered to be looked down upon because first it was a traditional method and secondly the rise in social media was thought to overshadow other communication methods being used to engage with prospects.

Interesting Read : 12 Abandoned Cart Email Examples You Can Use Right Now

This isn’t in the case with cold emails.

Cold emails are used even today for multiple reasons. They haven’t lost their touch because there are reasons why their existence matters even in 2020 and the years to come.

Let’s view the reasons for how cold emails impact can take place in your business.

Impact of cold email activities on your business

1. Let’s you reach prospects in the platform they use the most

Emails are used at all times. In the business front, emails are used as a great way to schedule meetings, introduce yourself, and multiple other reasons. Emails are a great medium when it comes to communicating professionally. Today emails are checked more because as the reasons stated, brand owners or managers will expect some emails which can interest them.

For instance, emails could be for partnerships, to engage and sell together, and more. 

2. Reaches a wider audience with one click

If you’re conducting cold calls, you are reaching out to just a minimum number of prospects a day but with cold emails, this isn’t the case. You will have a list of your potential prospects who are the right fit for your business, hence with just one click, you can send all of them your cold email instantly.

It is easy, covers a wider audience, and helps you cater to the right audience on time. 

3. Simple communication platform

Cold emails are not sent in huge stories. They are simple and to the point. When the prospect receives the cold email and views it, they understand what the agenda of the email is which helps them conduct their actions. You don’t have to write long statements or crowd your space with multiple information, with cold emails, the communication is relevant and to the point.

Interesting Read : The Complete Cold Email guide that will work in 2020

4. Creates curiosity that makes prospects revert

As stated earlier, when you send cold emails the content is always simple and to the point, this is a great sales strategy as it creates a curiosity in the minds of your prospects. They will be compelled to know more and that’s how their engagement and yours start to happen back to back. 

Cold emails do a great job of capturing the prospect’s attention and making them revert to your brand to learn more.

5. Functions better lead generation practices

When it comes to lead generation, cold emails can be your go-to tool. As stated in the previous point, cold emails work like a charm when it comes to capturing the prospect’s attention and drawing them towards your brand to learn more. When you send such cold emails that compel prospects to learn more about what you have to offer, lead generation starts to take an immediate turn towards your route.

6. Creates brand awareness

As stated earlier in the meaning of cold emails, this technique helps your prospects to understand your existence. Your prospects are informed about who you are, how you can help them, and why your existence is something they should look into. Brand awareness is important as when regular cold emails are sent to serve this purpose, selling takes on an easy route.

Creating cold emails isn’t difficult, you just need to do it right, this is exactly what our next category will help you get started in.

Top 8 follow up email templates that will double your reply rate

1. Follow up email template after a phone call

Subject line: As promised 😉

Follow up email template:

Hi {{firstName}},

Quick follow-up, as promised! It was great to connect and talk shop.

Should you decide to give us a green light, here are the next steps.

Oh, one more thing, sending a little something. You’ll love it!

Take care,


 Recommended watch: How to personalize a cold email image like Harvey Specter example above

2. Follow up email template after a demo

Subject line: 🔥 links coming your way {{firstName}}

Follow up email template:

Hi {{firstName}},

Per our discussion, I understand that {{Pain}}. As promised, sending you little something that will help eliminate this pain.

– {{Link 1}}

– {{Link 2}}

In terms of the next steps, I think you should test drive [YOUR PRODUCT+LINK] and taste its flavor. It’s free, no credit card needed. 😉

Stay golden,


3. Follow up email template after a conference

Subject line: Guess who… and I come bearing gifts!

Follow up email template:

Hey {{firstName}},

{{Event}} was a blast, wasn’t it? My favorite moment… [DESCRIBE IT].

What was yours?

If you remember, we talked about {{Topic}}.

I want to live up to my word and share this tactic with you. Btw, you’re one of the first people who’s getting access to this beast. 🙂


Hope it brings 🔥 to your world. Let me know what you think.

Nothing but the best my friend,


4. Follow up email sample for a client

Subject line: Here’s to you {{firstName}} 🎉

Email template:

Hi {{firstName}},

Congrats on hitting {{Target}} last week.

You’re shining all over the place that we had to put our shades on.

lemlist personalized images

I guess now is the time to set new milestones. On that note, here’s some next-level stuff for {{companyName}} to test.

CLICK HERE FOR ACCESS  (goes to lemlist dynamic landing page)

Keep up the good work,


5. Follow up email after engaging on social media

Subject line: Contribution to your world {{firstName}} 🙏

Follow up email sample:

Hey {{firstName}},

How’s it going, my friend? Hope you’re prospering.

Listen, you know by now I’m a huge fan of your work. You’ve been pushing some hard cold facts and truths on LinkedIn … and I, so much so, respect you for it.

It hit me the other day… why not reach out and see if you’d be up to take things to the next level.


I can deliver this to you. Made a quick video to show you how and save your time.

Follow up after interacting on Social Media

Let me know your thoughts {{firstName}}. Would love to see us join forces.

Stay golden,


6. Sneak peek Follow up email template

Subject line: Taking {{Topic}} to the moon…

Email template:

Hi {{firstName}},

Last time I was hijacking your inbox, I mentioned the {{Topic}} strategy that will ⬆ your results sky-high.

Today I’m going to reveal the magic!

Here’s {{Offer}}.

follow-up email templates

I would LOVE to hear your thoughts {{firstName}}. No strings attached.

Wouldn’t be spamming you unless I wasn’t confident it will bring value to your world.

Stay golden,


7. Popcorn reminder Follow up email template

Hi {{firstName}},

Don’t wanna be an annoying pest.

So I’m sending one quick follow-up and leaving you alone. That’s a promise. 😉

Take care,


8. Follow up email template after a follow up

Subject line: Same as in the first email. In lemlist, you just leave this subject blank and all the emails live in the same thread. 😉

Email template:

Hey {{firstName}},

Apologies for bombarding your inbox like this {{firstName}}. It seems like you’re not the right person to talk to about {{TOPIC}}.

Is there any chance you can tell me who’s in charge of {{TOPIC}}?

Oh, whatever happens, I won’t be sending you any more emails… don’t worry.

Thanks a lot!


Now that you’re aware of how to get started, you can’t continue further without having planned a good cold email strategy in mind, to help you curate the best strategies, we have listed out a cheat sheet to help you get started.

Best cold email strategies to get started 

1. Focus on creating your cold emails with a conversational tone 

Your cold email needs to sound comfortable and not like a sales pitch. The whole point of sending an email is you are trying to get your prospects to invest in your product, making them understand that your product has what it takes to solve their issues or needs. This can only happen when you try to make your prospects feel the same.

The best way to do this is to speak in a conversational tone. Yoru conversational tone doesn’t have to be so friendly, it can hold the professional touch as well. Ensure that your prospect reads your cold emails, they should be able to understand the agenda of the cold email. 

2. Be straight to the point

follow-up email templates_quick mail

As you can see in the image above, you understand that this is a guest post request email and the sender wants to guest post for the brand that the receiver is also writing for. It’s this simple.

Your cold emails are not supposed to have long paragraphs speaking about your brand, your product, your team, and more. Remember the purpose of your cold emails which in this case is capturing leads. Write your cold email in such a manner where you are able to explain why you are contacting them, what benefit they are receiving, and how they should learn more about what you’re offering them.

Keep the language simple with easy to understand statements.

Interesting Read : 14 Email Drip Campaign Examples To Steal Today

3. Showcase authority

When you’re sending your cold emails, always ensure that your name is on the email address, your photo is shown and conduct more other actions where the prospect is able to understand more about you. This creates a sense of authority and keeps the process more professional. 

The example above where the name of the sender is shown, position, and the photo is displayed which adds the personal touch.

4. End your cold emails with a question

Do you know a great trick to get your prospects to revert to your emails? Add a question. For instance, if you have sent an email where you’re discussing the issues the prospect faces, you could end the email with, ‘would you like to see a demo of how our product can help solve your issue?’

You can use such statements which will compel your prospects to revert. Doing this will give you the opportunity to engage with them once again and convert their interest more towards your product. 

5. Conduct regular follow-ups

Follow-ups are nothing but sending emails to your prospects to seek their action on the emails they have received from you. It is just a reminder to your prospect to make them conduct an action. For instance, if you have sent an email to your prospect asking them to join a demo session to understand your product and they have not reverted to you, you can send another email.

That email will be a follow-up reminder to conduct the action. There are multiple reasons why a prospect wouldn’t return your emails, it could be because they are busy or they forgot and more. Follow-ups are a great way to remind them about your email and your brand. But do remember don’t send much follow up emails, it will annoy them, instead just send a maximum of 2 or 3.

6. Be regular when you’re sending cold emails

If you’re going to send your cold emails thrice a week at 9 am, ensure that you send it all the time in this manner. It is important that you are consistent with your emails. For instance, you can’t send one cold email and then send another follow-up email after two months, you need to fix a schedule and conduct your cold emails accordingly.

For instance, you could do your follow up every alternate day in the week, you could send your cold emails every Monday or Wednesday and more if needed.

Cold emails are effective and we keep repeating this because we have been proved by the experts on the same. It’s time for you to be convinced of the same.

Expert opinion on how to conduct the right cold email activities

1. Barry Moroney, CEO at Leadable

“When it comes to Enterprise sales, I believe that personalization and relevance should be at the core of all cold email strategies. As the larger contract values associated with Enterprise justify the time and effort spent researching and writing unique copy for each prospect, applying a ‘quality over quantity’ approach is critical to success with cold email.”

2. Dipak Vadera, Sales Manager at Leadfeeder

“Do not neglect the importance of the subject line.Most unsolicited emails (cold emails) will end up being deleted. If you want to stand out from the other hundreds in prospect’s Inbox, you need to start with the subject line.

“If your subject line is [bad], your e-mail might as well delete itself. Even if you have a personalized ‘hook’, a low-commitment call to action and a value proposition that solves the prospect’s problem.If your email doesn’t get opened in the first place, having all the above is totally useless. Subject lines are therefore the gateway to your cold email’s success.”

3. Gaurav Patel, Founder at Pipe Bagger

“In my opinion, email marketing must be designed in a sequence of at least 8-10 emails. And the content should be educative, provocative and personalized.

The emails must be short, to the point and the reader must get clarity that it was written just for them and is not a copy-paste job—basically they must get a clue that the sender has done some homework.If a human is triggering human emotions and making sense then I’m sure the campaign will yield good results.’’

4. Dale Dupree, Founder of Sales Rebellion

“Emailing is still going to be extremely effective in the year 2020 for sales and marketing professionals. It is also going to continue to be one of the noisiest mediums being used!

To create effective emails, reps are going to have to embrace what might currently feel uncomfortable. And, most importantly, no more clickbait, generic outreach copy, safe subject lines, or jam-packed newsletters that continue to go straight to the trash bin.’’

“Create undeniable curiosity, drive relevance, bring a level of familiarity with your outreach that the prospect feels compelled to respond to and start changing the game. Use GIFs, memes, emojis, and talk to people like a normal human being that they would encounter in real life—because emails are beginning to feel fake and straight out of another universe.

One that was abandoned by people ages ago because of how boring and weird the sales world eventually got. Stop taking us back there!”

5. Joshua Herbert, Partner Sales Manager at Xactly Corp

“My advice: make sure the email is concise, compelling and relevant (to the industry, company and persona), and then quality, relentless hard work will lead to the quantity and that volume required to guarantee success.”

To ensure that you can conduct efficient cold email activities, there are multiple email solutions that can help you conduct cold emails well, we have covered the top email tools below.

Top email tools to help you get started

1. OutreachPlus

follow-up email templates_outreachplus

Outreachplus is a unique email marketing software that helps you send personalized emails that will revert with positive replies. It helps you create email campaigns in 4 easy steps and lets you use multiple templates to enhance your email actions. OutreachPlus offers multiple other features dedicated to cold emails which you can get started here

2. Prospect.io

follow-up email templates_prospect

Prospect.io is another efficient tool that can help you conduct cold email activities well. From helping you find your prospects online to reaching out to them via cold emails, prospect.io helps you conduct all such action with just one single tool. To learn more about how prospect.io can help you, you can get started here

3. Quickmail

follow-up email templates_quick mail

Quickmail is another efficient tool that you can use to conduct efficient cold email tactics. You can manage multiple accounts, maximize your email campaigns, and do customizations. To get started, you can head here.

The Bottom Line…

Cold emails can still benefit your business in a huge manner, all you need to do is conduct the right cold email activities.

You have everything you need to get started with your cold email activities, remember all that is covered so that you can achieve the results better, why don’t we review what we learned in this article:

  • The meaning of cold email
  • How cold emails presence can impact your business especially in 2020
  • The top follow up email templates that can help you get started
  • The list of strategies to help plan your next successful cold email 
  • We even took a look at the expert opinion and understood what can enhance the cold email strategy better
  • The top email tools which you can start using for this lead activity is also covered

So, tell us what did you think? Would you like to share your opinion on cold emails and how you plan to get started? We would like to hear from you.

Also, to read more such helpful content, do watch out for Outreachplus.

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