Create Highly Personalized Emails Automatically with our Personalization Engine
Personalization is the key to success of your email outreach
Personalization can help you generate higher response rates and dramatically increase the effectiveness of your campaigns. OutreachPlus provides 3 levels of personalization
Standard and custom merge codes
Conditional merge codes
Conditional merge codes allow you to follow the IF/ELSE logic to automatically adjust your emails based on the information available for each prospect. If a condition is met then display one result, if not then display another.
For example, if you were reaching out to a group of freelance consultants and for some of them you knew their exact job title and for others you didn’t, you could set up the conditional merge code:
If available, insert the job title, otherwise use the word ‘Consultant.’
This way, OutreachPlus displays the right information to the prospects who match the conditions.
Adjust individual emails
Even with all the advanced personalization features available, certain campaigns may require that you make additional adjustments to each email individually.
Instead of sending all emails at once, you can review every email and make any changes necessary before you hit send.
This gives you a chance to review your emails to make sure everything reads and looks good.