Use Their Sports Enthusiasm To Your Benefit

Hi {!First Name},

I see that you’re a {!team} fan, so you must be excited about {!player} {!player’s achievement}.

As {!company} continues to scale, your {!department} team needs {!pain point that you solve for} just as {!how same point applies to team}. We’re the {!player} of {!industry/market niche}…{!funny comparison}. 

{!First Name}, I’d love (if possible) to be referred to the best person on your {!department} team to introduce {!Your Company} as a mean to hit your {!goal}.

Best,