We’ll just go ahead and say it: A little flattery never hurts.

In this next example, Josh was researching a target account and came across a video of the prospect accepting a new position at the company.

Our rep took a chance and quoted the prospect back to himself.

He also name-dropped a couple of the prospect’s competitors, thinking he might be interested to know that they were also using our product:

how to write a cold prospecting email for sales

Josh’s email caught Kyle’s attention with the reference to his speech, demonstrating that he was paying attention – and they had something in common.

Kyle couldn’t help but respond:

Once again, our rep was able to schedule a demo with Kyle, and we have an opportunity to make a great deal – all from a cold BASHO email!

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