We’ll just go ahead and say it: A little flattery never hurts.
In this next example, Josh was researching a target account and came across a video of the prospect accepting a new position at the company.
Our rep took a chance and quoted the prospect back to himself.
He also name-dropped a couple of the prospect’s competitors, thinking he might be interested to know that they were also using our product:
Josh’s email caught Kyle’s attention with the reference to his speech, demonstrating that he was paying attention – and they had something in common.
Kyle couldn’t help but respond:
Once again, our rep was able to schedule a demo with Kyle, and we have an opportunity to make a great deal – all from a cold BASHO email!
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