Subject 1: Saw you in [Publication]
Subject 2: [Publication] wrote about you!
Subject 3: Loved the [Publication] piece about [Company]
Subject 4: [Company] featured in the press
Subject: Hi [Contact First Name]
I found an article on [INDUSTRY/COMPETITION/FIELD] and thought of you.
This article appeared in [PUBLICATION/WEBSITE/BLOG]. I thought it did a good job of capturing the dynamics of [THE SITUATION]: [LINK].
I’ve been thinking about this because my company is struggling with the same issue. Although we just launched [FEATURE/PRODUCT] and recently signed [CUSTOMER/COMPETITOR], we’ve been working on [ISSUE], like [THE COMPANY PROFILED].
I’d like to follow up about this with a quick phone call. Do you have 20 minutes to speak with me at [TIME AND DATE] EST?
Let’s face it, some email campaigns run the risk of coming off as boring and easy to ignore. It’s not anyone’s fault! But with a million pieces of flashy content […]
What is Email Marketing? Email marketing aims to establish a trusty relationship with your brand’s customers and to inform them about the benefits of choosing your brand over the competition. […]
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