Josh keeps it going:
Sometimes half the battle is keeping the conversation going:
… and going. Heather’s reply was not quite what our rep was hoping to hear … but any reply is promising:
Heather didn’t reply, so the next day, he tried again.
Still no response from Heather. That’s OK. Sometimes you have to be persistent.
After 3 attempts to engage Heather, our sales rep turned his attention back to Matt.
Our SDR had recently read a quote from the company’s CEO about expanding their global footprint, so he knew mentioning it would get the prospect’s attention.
Matt CC’d our SDR Josh on a one-word email forwarded to his colleague, Natasha … and thatwas all our SDR needed:
He did a few minutes’ research and learned that Natasha had worked with DiscoverOrg at her last job and was familiar with our value prop. Even better, she knew one of our Customer Success Managers.
From here, we were able to get in front of the right people again and opened a legitimate opportunity.
Let’s face it, some email campaigns run the risk of coming off as boring and easy to ignore. It’s not anyone’s fault! But with a million pieces of flashy content […]
What is Email Marketing? Email marketing aims to establish a trusty relationship with your brand’s customers and to inform them about the benefits of choosing your brand over the competition. […]
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