Gusto Funny Dog Cold Outreach Template

Subject 1: thoughts on Gusto?

Subject 2: Finnley says hi

Subject 3: Hey [Company], Finnley says hello!

Subject 4: We can beat your payroll provider

Hi [Contact First Name],

I know these sales emails can be a little awkward so here’s a picture of our company dog, Finnley, standing on a desk to break the ice:

Now that we’re old friends, if you had to give your current payroll provider a score between 1 and 10 what would it be?

If you didn’t just yell “10!” at your monitor, here are two very simple, very good reasons why we should have a quick conversation about moving [Company]’s payroll to Gusto:

Things move faster on Gusto. Running payroll takes anywhere between 36 seconds and 10 minutes.

I promise to include another picture of Finnley in my next email.

Looking forward to filling up your inbox with pics of this cute dog,


Market Development | Gusto

Book Me!


noun | (guhs-toh)

great enjoyment, energy, and enthusiasm

ex: John hikes the Blue Ridge Mountains #WithGusto

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