Catch Their Attention By (Acknowledging and) Breaking the Norm

Hi {!First Name},

{!Your Name} reaching out from {!Your Company} – {!Shared detail}.

Yep, this is another #coldemail that says who I am and asks for a meeting; but I’ve {!specific research you’ve done on person}.

{!Connection/uncommon commonality}.

{!Details of your service} – does this sound like something of value to {!Company} or maybe something you’re actively looking for?

Here is {!piece of content}.

Are you open to chatting next week? {!Incentive to call}.

Thoughts?