Cold Email Templates
The Ultimate Collection of 100+ Cold Email Templates that you can use in your sales outreach campaigns to generate warm leads
The Ultimate Collection of 100+ Cold Email Templates that you can use in your sales outreach campaigns to generate warm leads
{name},
I just tried giving you a call and left a voicemail. [call to action].Please give me a call back at {XXX-XXX-XXXX}, or send me a note if you get the chance.
Thank you!
Hi {name},
Sorry I missed you on the phone today. I was calling because [explain your purpose].
My voicemail said I will try you again on [date and time] and you can always reach me before at [phone number].
In this next example, our SDR is targeting Megan – a marketer.
That means he need to show that he understands challenges specific to marketing, and use appropriate language – and that means Account-Based Marketing, or ABM.
Our rep knew that marketing judges success based on responses and engagement. So he offered a targeted, marketing-specific value prop, along with hyper-personalized presentation.
First, he referenced the locally famous “PDX carpet” background she used in her LinkedIn profile:
No response.
So he tried the next day, this time making the email even more personal.
Our SDR wasn’t spamming Megan, because his email delivered value. (Here’s the difference between cold email and spam.) He emailed her three times in three business days, all without a response – and it was still not invasive, because he was personal and diligent.
From her LinkedIn profile, Josh noticed that Megan liked micro brews; he also referenced the weather, to further create a personal connection:
Finally, after three attempts, he got a response!
As it turned out, he knew someone else who worked in the business development team at Megan’s company, and they forwarded our rep an email that Megan had sent to his team:
Josh has had people tell him “no” – but no one has ever told him that he was bugging them, as long as he took the time to do a little research.
It is hard to stand from the crowd with an email.
But if you can find some common ground with your prospect and show that you really understand their pain points, people do respond.
Great BASHO emails really aren’t that hard to write. Being professional means being helpful, empathetic, and doing your homework.
Turns out, people really like that!
In this example, our SDR’s five minutes of research revealed that Josiah, the prospect, was an enthusiastic fan of Northwestern University.
Our rep used that to hook Josiah, and then closed by including screenshots of a feature of our product that would impact the prospect directly. Again, this showed that he understood the prospect’s industry – and therefore his needs.
Good BASHO emails are personalized and relevant. Great baso emails are also generous:
Our SDR was trying to show his prospect that he wasn’t just a number for a quota.
He went to some trouble (in less than five minutes, of course) to research both the prospect – and the prospect’s prospects, to prove it.
Although Josiah wasn’t the right decision maker in this case, he was persuaded enough to refer our rep directly to the person who was.
As the marketing manager for a huge company, that connection has the potential to influence a large deal!
We’ll just go ahead and say it: A little flattery never hurts.
In this next example, Josh was researching a target account and came across a video of the prospect accepting a new position at the company.
Our rep took a chance and quoted the prospect back to himself.
He also name-dropped a couple of the prospect’s competitors, thinking he might be interested to know that they were also using our product:
Josh’s email caught Kyle’s attention with the reference to his speech, demonstrating that he was paying attention – and they had something in common.
Kyle couldn’t help but respond:
Once again, our rep was able to schedule a demo with Kyle, and we have an opportunity to make a great deal – all from a cold BASHO email!
Josh keeps it going:
Sometimes half the battle is keeping the conversation going:
… and going. Heather’s reply was not quite what our rep was hoping to hear … but any reply is promising:
Heather didn’t reply, so the next day, he tried again.
Still no response from Heather. That’s OK. Sometimes you have to be persistent.
After 3 attempts to engage Heather, our sales rep turned his attention back to Matt.
Our SDR had recently read a quote from the company’s CEO about expanding their global footprint, so he knew mentioning it would get the prospect’s attention.
At last!
Matt CC’d our SDR Josh on a one-word email forwarded to his colleague, Natasha … and thatwas all our SDR needed:
He did a few minutes’ research and learned that Natasha had worked with DiscoverOrg at her last job and was familiar with our value prop. Even better, she knew one of our Customer Success Managers.
From here, we were able to get in front of the right people again and opened a legitimate opportunity.
Business development reps use company “trigger” events, such as personnel moves or funding events, as an opportunity to reach out to previous users.
Referencing a specific, relevant event – along with a personal touch – is key. Bonus points if you can relate to the event yourself, creating an even more personal connection right out of the gate.
Here’s what our SDR did:
That’s all he needed to know to reach out.
In the next example, Rich was a contact at one of Josh’s top accounts, and he noticed that Rich had recently tweeted about wanting the Falcons (his favorite NFL team) to trade Matt Ryan, after a few poor performances in the middle part of the season.
A quick look at his Linkedin profile showed that Rich played a large part in a recent merger and acquisition – a company event that often marks a purchase opportunity.
As it happened, DiscoverOrg also went through an acquisition over the summer – a great mutual connection opportunity.
Go time.
Rich’s reply came that same day.
In this case, we did not win the deal. Rich was the Senior VP of Business Development for channel partners – not the new business team.
However, this exchange opened other doors within the company as he shared Josh’s email with several other colleagues, and created the awareness needed to made DiscoverOrg a household name.
That’s OK – you can’t win them all. But everything creates awareness, which helps the next deal.
To keep it personal and relevant, our Sales Development Rep looks on social media for interests, like sports or traveling, to find a flash-point that the prospect will recognize, causing them to open the email.
This also serves as a point of connection – sometimes even the start of a relationship.
In this next example, Diego, an SDR, was a previous user of DiscoverOrg. Josh reached out to him on the phone several times to try and win him back, but was curtly rebuffed over and over again.
He couldn’t understand why the prospect didn’t see the value in our product!
A look at Diego’s Twitter feed showed that he followed only a handful of people – all Golden State Warriors players. Our rep reached out one last time, thinking of the last email exchange he’d had with Diego, where he said their current data provider was “good enough.”
The email subject line was: “Steph Curry was a free agent,” and the MBA analogy cinched the deal:
Signing off with WYSIM, “With Your Success In Mind,” a bit of wry humor, our sales rep bet that the sports-loving prospect might appreciate it.
It also showed that he was was paying attention and done his homework on the prospect.
Diego recognized that, and replied:
Diego was so impressed, he went on to use Josh’s email in training sessions (and offered him a job)! Our rep was able to schedule a demo that resulted in an ongoing opportunity, and we’re working to replace Diego’s current data provider.
Take the example of selling into IT Staffing and Recruiting companies: Sometimes the open positions are filled within the IT department, and sometimes they are ran through the HR department. This can be cumbersome for anyone in the business development role, and the ability to go after both sides of the house is one of DiscoverOrg’s competitive advantages.
That’s the value proposition Josh needed to convey in his email.
But he also needed a hook.
In the case of this example, he noticed on LinkedIn and Twitter that his prospect went to Texas … and our SDR just happened to have attended the Texas vs. Duke game in Portland the a few days before.
That connection was just the “Trigger” he needed to provide a great reason to reach out!
It worked! They completed the meeting, Josh opened the opportunity, and we’re in the final stages of a relatively large deal.
Opportunity data helps inform the timing for sales outreach.
Hey {name},
Haven’t heard back from you. Thank you for the opportunity. Can I put it on hold for now?
{name} – I wanted to reach out to you one more time regarding _______. If I don’t hear back from you, I’ll assume that the timing isn’t right and I won’t contact you again.
If I can be of assistance, you can always contact me at the number below.
{name},
We are in the process of closing files for the month. Typically when I haven’t heard back from someone it means they’re either really busy or aren’t interested. If you aren’t interested, do I have your permission to close your file?If you’re still interested, what do you recommend as a next step?
Thanks for your help.
Hi {name},
I know we haven’t been able to connect, which usually means one of two things: Either the timing may not be right or you no longer have a need.
In either case, I want to respect your time so I’m going to go ahead and close your file.
Otherwise, if you would still like to talk, please call me to discuss next steps.
Thanks again.
Hi {name},
I’ve reached out a few times regarding your sales prospecting strategies there at {company}. My guess is that we’re out of touch for one of three reasons:
– You don’t see a fit
– You have another solution to create predictable outbound prospecting numbers
– You are secretly a superhero and have been too busy fighting crime to reply
If any of these are correct then they may be the exact reason why we should talk now…
{name},
I reached out previously regarding {what you do} and haven’t heard back from you yet.This tells me a few things:
• You’re being chased by a T-rex and haven’t had time to respond.
• You’re interested but haven’t had time to respond.
• You aren’t interested.Whichever one it is, please let us know as we’re getting worried!
Hi {name},
I’ve tried to reach you a few times to go over suggestion on improving ___, but haven’t heard back which tells me one of three things:
1) You’re all set with ____ and I should stop bothering you.
2) You’re still interested but haven’t had the time to get back to met yet.
3) You’ve fallen and can’t get up and in that case let me know and I’ll call someone to help you…Please let me know which one as I’m starting to worry!
Hi {name},
I know you’re busy. Just give me a 1, 2, or 3 —
1. We’ll pass on partnering with EVENT NAME this year, thanks for the offer!
2. We’re interested in the Event, but it’s not a good time, reach back out to me in 1 month.
3. I’m interested — let’s talk!
Thanks!
You need to know when it’s a lost cause. Sometimes, someone just isn’t interested in talking to you and you can’t just keep wasting your time trying to make something happen that just won’t. Here’s your last ditch effort to get a response with a little humor sprinkled in for effect.
In a similar vein to the last email, your prospects don’t want to fall behind the ball and the only thing worse than falling behind your team members is falling behind your competitors. In the hyper-competitive world we live, any advantage can’t be overlooked. Make your prospects aware that there is a tool their competitor is using and you’ve got their attention.
It’s important to keep your prospects engaged. You want your name and your companies name to be at the front of their mind. Whenever they get frustrated with their situation and they brainstorm solutions, your name has to come up. So set your cadence to continually keep in contact with them and send this email after you call.
Hi Eric,
I understand you are the CEO at Single Grain, and given that our customers who used to use similar technology, a chat may be beneficial.
In short, we’ve created the sales automation salespeople have been craving by shoring up the shortcomings, filling in the blindspots, and reliving the frustrations of current solutions. The difference is obvious – see for yourself.
Are you available for a brief chat this week or Monday/Tuesday of next week?
Thanks
P.S. Feel free to compare us with others [link to comparison page]. We want you to 🙂
Who wants a Customer Success 1-on-1?
I’ll be honest, this is not “another sales pitch” from Sales Instead, I’d like to send you a 2-minute demo video of Gainsight’s Customer Success Management solution: http://vimeo.com/63709432
We are VC backed ($9M Series A) by Battery Ventures and our key customers include Marketo, DocuSign, Xactly, Jive, Informatica, YouSendIt, etc. One of our core value props is “Success for All” and we would like to offer everyone a 1-on-1 with our Customer Success experts to simply discuss best practices (reducing churn, structuring your customer-focused team, increasing up-sells, etc).
Who is the best person to speak with about Customer Success? Let us know if there’s someone else who heads up those efforts.
I am doing some research on ________ to determine if there is a need for KISSmetrics’ person-based web analytics platform. Could you please help by pointing me to the appropriate person there that may have an interest in a brief discussion?
For context – Here is a short infographic introducing you to KISSmetrics.
{infographic}
In advance, thank you for your help.
Hi {name},
I am writing in hopes of finding the appropriate person who handles online advertising? I also wrote to Quinn XXXX, Kristy XXXX and Rob XXXX in that pursuit. If it makes sense to talk, let me know how your calendar looks?
AroundYou helps increase the revenues and exposure of local companies by marketing directly to targeted and local traffic. Each month we reach over 240,000 Australians thru our site by profiling events, activities and things to do. We profile companies thru our featured listings, Iphone App and targeted Google advertising. The benefit to users is that they can search their area free. The benefit for our clients is they can increase revenue and exposure by utilising the featured listings and targeted traffic. You can measure results and statistics online. Your listing will target specific suburbs and postcodes. Some clients include The Herald Sun, Leader Community Newspapers, The State Theatre and The Art Gallery of NSW.
If you are the appropriate person to speak with, what does your calendar look like? If not, who do you recommend I talk to?
Hi {name},
I am writing in hopes of finding the appropriate person who handles multicultural media. I also wrote to Person x, Person Y and Person Z in that pursuit. If it makes sense to talk, let me know how your calendar looks?
VoodooVox helps increase the revenues of Fortune 500 companies by marketing to Hispanics. Each month we reach 25 million Spanish speakers with an audio message they must hear. We insert 30 second audio and SMS advertisements into phone calls made on calling cards. The benefit to users is they make their call free. The benefit for our clients is they can increase store revenue by providing text message coupons. Typical redemption is 3%. You can measure results online and with store sales. Advertisements can target specific ethnic groups and geographies. Some clients include Burger King, P&G and Chili’s.
If you are the appropriate person to speak with, what does your calendar look like? If not, who do you recommend I talk to?
{name},
Bookkeeping sucks, and you have a business to run. You created CompanyName out of a passion to do something great, unique, and game-changing. Not to spend your limitless talents and limited time on day-to-day bookkeeping tasks. AcuityComplete’s bookkeeping professionals want you focus your time and efforts on growing CompanyName into an empire; not worrying about whether your books are reconciled correctly.
If your core business competency isn’t bookkeeping, let’s talk. I’d love to find out more about CompanyName and how we can help eliminate this headache for you.
Do you have any current issues that we can help answer?
Hi {name},
This is SDR with RJMetrics. Wanted to introduce myself, as {company}’s sales development platform looks similar to many of the businesses we work with everyday.
While I’ve got your attention, we’d love if you guys gave RJMetrics a spin. Our clients are using us to do things like optimize customer acquisition spend, understand drivers of CLV, and standardize reporting of KPIs across internal teams and investors.
I’m assuming you’re the best person for this – If not, who would you recommend I speak with?
Hi {name},
This is {salesrep} with RJMetrics. I just took a quick look at your site and noticed that {company} looks similar to many of the SaaS clients that we help everyday.
I’m sure you’re already thinking about engagement metrics and ROI by acquisition source, but I’d love to get a sense for how you’re uncovering that data and share some insights we’ve learned along the way towards understanding the story behind your business.
If I’ve got the right person, can we connect in the next few days? If not, who would you recommend I speak with?
Hello {name},
I have an idea that I can explain in 10 minutes that can get {company} it’s next [100 best clients].
I recently used this idea to help our client {competitor} almost triple their monthly run rate.
{name}, Let’s schedule a 10 minute call so I can explain. When works best for you?
I was wondering if you were looking for more business customers?
I know the majority of small businesses are always looking for a great accountant and I’d be able to generate leads for you if this is something you’re interested in.
Are there any types of businesses in particular that make good clients for you?
Name
P.S. If you aren’t the right person to contact about this, please let me know
{name},
We have a service that will help you [insert quick one liner about the value your service delivers] and have helped similar businesses achieve XYZ results.
What’s the best day/time this week or next for a quick 15 minute conversation?
{name}
We have a service that will help you [insert quick one liner about the value your service delivers].
Would you guide me to the person responsible for [insert the relevant department or task your service empowers — “marketing, sales, pipeline building”] and let me know how I might get in touch with them?
{name},
I’m sorry to trouble you. Can you tell me who makes the [insert pain point here] decisions at your company and how I might get in touch with them?
{name},
I’m hoping you can help me, who handles the [insert pain point here] decisions at {company} and how might I get in touch with them?
Hi {name},
I hope this note finds you well.
I’ve been working for a company called {my company} that specializes in X, Y and Z. In thinking about your role at {company}, I thought there might be a good fit for your group.
Our {product name} has garnered a lot of attention in the marketplace and I think it’s something that your organization might see immediate value in.
Can you help me get in contact with the right decision-maker?
Looking for best [insert job area where you’d like to start] contact
{name},
I am doing some research on your company to determine if there is (or is not) a need for [insert your strongest pain point].
Could you please help me by pointing me to the best person there for a brief discussion?
Hello {name},
What would it mean to your top-line revenue if you saw a 70% increase in contact rates, 50% improvement in closes, and 40% increase in quota-hitting sales reps?
Let’s find a few minutes to talk about how InsideSales.com is providing these results to our clients.
I’m available tomorrow {insert 2 times you’re available}. Can we sync up?
Hi {name},
I’m trying to figure out who is in charge of [leading general statement] there at {company}.
Would you mind pointing me towards the right person please, and the best way I might get in touch with them?
Hi {name},
{myName} from {myCompany} here.
Companies make more sales with consistent marketing. {myCompany} can put proven sales tools into the hands of everyone who sells your product.
If that sound useful, I can explain how it works.
{name},
I’d like to discuss your lead gen efforts.
We’re helping other [industry] companies collect their prospects straight from professional social networks and import them directly into their CRM (adding phone numbers and email addresses).
Quick question: can you put me in touch with whoever is responsible for new prospecting and revenue generating tools at {company}?
Hi Mike,
My name is Nick and I’m a co-founder at Smart Host. We help property managers optimize their pricing on marketplaces like HomeAway, VRBO, and Flipkey.
I wanted to learn how you currently handle price optimization and show you what we’re working on.
Are you available for a quick call tomorrow afternoon?
Hi {name},
My name is {name} with {Your Company}.
We help {specific company type} with {one liner}.
I wanted to learn how you handle {thing your company handles} at {Company Name} and show you what we’re working on.
Are you available for a brief call at {time options}.
{name},
When we spoke, I thought that I understood _______, but you haven’t responded. Did I misunderstand or has something changed?
Hey {name}, can we hop on a quick call Wednesday 4pm or Thursday 11am?
Cheers,
Name
PS: thought you might find this article interesting [link]
Drop me a note if you caught this {name}. Would love to chat some more about your sales / provide any assistance I can there. Discussing your plans for [your area of expertise] (even if it’s just advice I can pass on!) would be great too.
Hope you’re having an excellent start to the week.
Re: [same subject]
Hi {name},
I first want to apologize that we haven’t been able to connect recently. I feel like somewhere along the way I must have made it difficult to communicate or dropped the ball because for awhile there it seemed like you guys were really excited about our offering. Apologies if this was the case.
I just want to open back the communication lines and let you know that I know you have a lot on your plate and if this is something that is no longer a priority, that’s totally cool – in fact as a startup, I completely understand! If nothing else, I’d enjoy opportunity to hear what’s new on your end and maybe even get some feedback on how we can improve our offering.
Let me know if you have a few minutes next week to hop on a call.
Next step?
{name}, I’m writing to follow up. I’m not sure what our next step is.Let me know what makes sense as a next step, if any?
Thanks for your input.
Hey {name}, we got some new press coverage [link]. I’d love to pick up on our conversation. When’s a good time to chat?
Drop me a note if you caught the email below {name}; I know you’re a busy man!
I’d love to talk a little bit more about {mycompany}, yourself, and any ways in which we can be collaborating. A phone call / Skype would be a pleasure.
Hope you had an excellent weekend,
Hi {name},
Just wanted to send you an example of how we’re working with [competitor X and Y] to deliver this solution. Check it out here [link to example].
So far feedback has been extremely positive. Would love to get you guys up and running too when you have a few minutes.
Hi {name},
I have tried to get in touch with you to see if there is a mutual fit between our companies expertise and your goals around [statement].
If you are not interested or there is another person you would like me to follow up with, please let me know.
Would it make sense to invest 5-10 minutes to determine if there is a mutual fit between your [statement] and our expertise?
If not, who do you recommend I talk to?
Re: [same subject]
Hi {name},
Have you come across the “Information Security Community?”Check the group out: [link to Linkedin Group]
From our last discussion this group looks to be filled with your target prospects that could ensure you reach your Q4 sales target. Some of the challenges expressed in the group are problems your team helps solve.
What’s the best way to get on your calendar for 15 tomorrow? I’ll show you the playbook on how to drive revenue from this group.
{MyCompany} Call Summary
Great speaking with you today, {name}! I’m glad we agree {MyCompany} would be a great fit for your team.Here are the top value adds we went over:
{Special}
{Special}
Resources for Review:
X
Y
Z
Action Items:
{Special}P.S. {Special} — use this opportunity to link to case studies or third-party content your prospect may enjoy
Re: [same subject]
Hi {name},
I really enjoyed our phone conversation [or meeting] earlier today and especially liked learning about your unique role at {company}. I understand the challenges you are facing with [challenges discussed] and the impact they are having on [insert personal impact].
As promised, I have attached [or linked to] the resources and materials that can help you better understand how we can help you solve [insert compelling reason to buy].
Please let me know if you have any questions. Otherwise, I look forward to talking with you again on [date and time].
Hey {name}, how is it going? Can we schedule a time to talk this week?
Hi {name},
I just wanted to circle back on my email below re: getting you a comments widget for your site. Are you free for a quick call on Monday or Tuesday?Across similar size partners, we’re seeing an average increase of 1 minute on site with the addition of our widget.
Hi {name},After sending my last email, I got really excited and wanted to share some ideas I had on how Starbucks could leverage Twilio:
The possibilities are really endless.
I’d love to chat with you further about how other companies are using us, as well as chat more about how we can help foster Starbucks’ future innovative ventures.
What’s the best way for me to get 15 minutes on your calendar?
Hi {name},
I didn’t hear back from you last week when I was looking for the appropriate person managing your [statement]. That’s not a problem.
If it makes sense to talk, let me know how your calendar looks. If not, who is the appropriate person?
Re: [same subject]
{name}, is the below of any interest to you?
Hey {name}
Whats going on?I saw that you downloaded our {ebook / whitepaper / guide} — I hope that you enjoyed it or soon will.
If I can be of any help at all, please don’t hesitate to reach out.
Take care
{myname}
{mytitle} @ {mycompany}
PS: just connected on Linkedin
Hi {name},Thank you for signing up to test drive Kapost. I recently read your blog post “Can Millennials Sell?”
As a millennial myself, this specific line really resonated with me, “Juxtapose this against your average Gen X salesperson who still speaks lovingly of the Blackberry’s tactile keyboard, who maintains maybe just 1-2 social properties, and who prefers the face-to-face meeting to the digital one.” My dad is a successful salesmen who is still using a Blackberry and scheduling in person meetings, ha!
My role here at Kapost is to see if I can answer any questions for you about Kapost, or clarify anything about our platform after taking a Test Drive.
Please let me know if I can provide you with any additional resources.
Hi {name},
I noticed that you recently visited our {Page or Blog Post}. I wanted to quickly check in and make sure that you were able to find the resource you were looking for?I also thought you might find these additional resources helpful:
– {link to helpful resource}
– {link to helpful resource}
I actually also took a minute to look at your company, and I thought you might be interested in how your current performance compares to the industry benchmarks that we regularly see. Would you like to talk tomorrow at {insert 2 times you’re available}?
Hey {name},
Was hoping that you might be able to introduce me to Johnny Dealmaker at Project X?
I wanted to connect with him because our email list targets a similar demographic with limited overlap. Seeing as our products are non-competitive, I wanted to touch base to see if he was up for brainstorming ways to leverage our existing user bases to grow both of our lists.
We did this with Company R in the past, and both parties received a 15% lift in new subscribers.
Any help is much appreciated.
Hi {name},
I was looking to get introduced to Johnny Dealmaker from Project X and saw you were connected to him. Not sure how well you’re connected to him, but if the relationship is strong, I’d really appreciate an intro to chat about ways to work with my Project Y.
Please let me know if you feel comfortable doing this and I’ll forward over a proper request for introduction that you can forward to him.
Hi Ravi,
The article you shared on LinkedIn yesterday addresses a challenge that I’ve heard two sales directions mention this week. Your unique perspective would be beneficial for them to hear.
We help sales execs improve their reps success with a similar approach. Do you have 5 mins to speak on Wednesday or Thursday afternoon this week?
I would love to connect with you at some point and learn more about Converto.
Would be great to have a conversation around the websites we crawl that are adding and dropping your competitors like Adometry.
Best,
Jason
FOMO is a real thing. Nobody wants to fall behind with things, especially not when its people are your own team who are leaving you in the dust. Showing your prospect that his collegues are already on the platform is a very powerful way to get their attention. If you have the opportunity, use it.
Generic emails simply arent gonna get it done. Sending out mass emails to some imported list won’t yield any results. If you really want to strike a chord with your prospects, its gonna take some work. This template will require you to do some research and talk to your prospect about something specific to them. It’s worth the effort, trust me.
Hi [name],
My name is [your name] with [company name].
We help busy executives free up time for higher priorities.
I wanted to learn what productivity tools you’re currently using and show you what we’re working on.
Are you available for a brief call next week?
Subject: Thought you might like this article
Hi [name],
You’re latest article on [subject] got me thinking.
I found this article on [article title] that may be beneficial to you and your team.
Here’s the link to check it out – [link]
Hope you find it helpful. Keep up the great work.
Hi [ Name],
You recently visited [website] and [took this action].
If you’re interested in [content topic] then I can recommend the following additional resources:
Our company also offers [product/service] which could help you [achieve this specific result or statistic].
Are you free for a call tomorrow at [give 2 possible times] to discuss this further?
Template from: Contact Monkey
This one isn’t targeted towards an entirely cold lead, since the prospect’s completed an action on your site resulting in you capturing their email address. However, since there isn’t any indication that they’re actually interested in talking to or buying from you, it’s close enough to a cold lead.
It’s also something you should be leveraging when the opportunity arises. Don’t add prospects who arrive through your website to a mass email list – send them a personalized email that acknowledges the actions they’ve taken on your site, as in the template above.
Not sure about that template? Here’s a similar alternative from the same source:
Hi [Name],
Thanks for [taking this action] on [website]. Are you looking for a cost-effective way to [achieve this result relevant to content topic]?
I have done some research on [lead company name] and I can offer some advice regarding [area 1] and [area 2].
Do you have time for a call tomorrow at [give 2 possible times] to discuss a solution for your company?
A little sincere flattery never hurts, especially if you can use it to reinforce how much recipients could be accomplishing with your solution. Enter PPP. Start with a genuine compliment about a recent achievement or accomplishment, paint a rosy picture of all they could achieve on a regular basis with your product, and then encourage and compel them to take action.
Hi [name],
Congrats! I just saw that you were chosen as a speaker for the 2019 Inbound Marketing conference next month.
As you’re preparing for your presentation, it’s natural to fall behind on other tasks. If you’re struggling to keep up, I’d love to show you how our software can help you reclaim ten hours or more per week.
Can I have ten minutes of your time next week to give you a personalized demo?
Hi [name],
I’m [your name] and I lead the business development efforts at [your company]. We have recently launched a new solution that [one sentence pitch – what your solution does].
Based on your online profile [mention profile link], it appears that you might be the right person, or at least point me to the right person to talk about [problem solved by your product]
I’d like to speak to someone from [company name] who is responsible for [key decision required to buy or use your product].
If it’s you, would you be open to a 10-minute call on [time and date] to discuss how [solution name] can help your business? If it’s not you, can you kindly point me to the appropriate person?
Thank you for the help!
Template from: Sreeram Sreenivasan at Ubiq
I’m guessing that, like me, you receive tons of emails that ask you to point the sender in the right direction. I’ll also bet that you almost never respond.
That’s because these sorts of emails rarely give you a reason to help the sender out. The example above bucks this trend. It demonstrates that you’ve at least done a bit of research into who you’re contacting, and have matched your product to their business model – you’re just not 100% sure whether the person you’re reaching out to is the best person to deal with.
Obstacles and challenges are frustrating, irritating, annoying, and often costly. This template leverages that be throwing a spotlight on your prospect’s pain points. It highlights the problem facing the recipient, agitates and emphasizes the pain, and then offers a solution to eliminate or reduce.
Hi [name]
When’s the last time you finished everything on your daily to-do list?
If you’re like most busy executives, you’re constantly struggling to stay on top of everything – let alone be the effective leader you need to be.
Our software helps motivated entrepreneurs like Gary Vaynerchuk, Tim Ferriss, and Malcolm Gladwell save as much as ten hours per week that can be directed back at your top priorities.
I’d love to give you a personalized demo. When are you free next week?
Hi [Name],
Just ran across your website and noticed you were using [Your competitor’s product]. How are you liking it? I run a [service] called [your company].
It’s just like [your competitor’s product], only [key differentiator]. If you’re up for it, I would love to jump on a quick call with you and get your opinion on how we could make [prospect’s company] better (and see if it would make sense for us to work together).
Would [date and time] be a good time for you? (If not, I’m flexible, just let me know)
Template from: Bryan Harris of VideoFruit
This approach targets prospects who are using a product similar to your own, which means you can safely assume they may be interested in using your product instead. All you need to do is highlight your product’s USP to show why it’s a better choice for the prospect than the product they’re currently using.
Hi [name],
If you’re like most executives, you know how frustrating it can feel to have your time wasted.
Our software changes that, freeing up as many as 10 hours each week for clients like Gary Vaynerchuk, Tim Ferriss, and Malcolm Gladwell.
If you’d be willing to give me just ten minutes of your time, I’ll show you how you can achieve the same with our innovative platform. What’s the best time to connect next week for a personalized demo?
Hi [name],
I was looking to get introduced to [person you’re trying to connect with] from [that person’s company], and saw you were connected to them. I’m not sure how well you’re connected to them, but if the relationship is strong, I’d really appreciate an introduction to chat about ways they can work with [your company].
Please let me know if you feel comfortable doing this and I’ll forward a proper request for the introduction that you can forward to them.
Hello [name],
I have an idea that I can explain in 10 minutes that can get [company] its next 100 best customers.
I recently used this idea to help our client [SaaS company/competitor] almost triple their monthly run rate.
[Name], let’s schedule a quick 10-minute call so I can share the idea with you. When works best for you?
Hi [name],
What would you do with an extra 10 hours each week?
I ask because clients like yourself have seen savings like these – if not more – after adding our software to their tech stacks.
Just ask experts like Gary Vaynerchuk, Tim Ferriss, and Malcolm Gladwell, who we’re happy to count as satisfied customers.
I’d love to set up a time to walk you through a personalized demo. Would you have some free time next week to connect?
Hey,
Did you get a chance to check out <Company> free trial yet? I know you may be thinking
I am XXX and I’ll be your customer success manager here at Limeproxies, which is just a fancy way of saying I’ll be your main point of contact moving forward, especially during your trial period with us.
Yes, I’m sending you a sales email right now, but in my defense it’s because you signed up for a trial.
Jokes aside, I was curious if you are still interested in putting time back on the calendar for us to discuss strategies of how you could benefit from OutreachPlus like other companies have?
Here’s my calendar if you’d like to discuss in more detail.
<link>
Hey,
We haven’t been able to reschedule our meeting and it’s reminding me a lot of when Rachel stood up Ross on Prom night …
Jokes aside, I was curious if you are still interested in putting time back on the calendar for us to discuss strategies for [achieving X goal or outcome].
Here’s my calendar if you’d like to discuss in more detail. If you’re simply not interested anymore, not a problem, just let me know
Dear [prospect name],
Yes, I’m sending you a sales email right now, but in my defense it’s because you [requested more information on X/Y trigger event just occurred].
If you’re not interested in [accomplishing X results/discussing relevant challenge or opportunity], please let me know so I can stop being a hypocrite.
Seriously, every time I click “Send,” it pains me. Help stop my suffering and find a time on my calendar here.
Best,
Dear [prospect name],
Some salespeople are all about how you can help the customers..
But I’m interested in your objectives. In working with similar companies, I’ve found many struggle with [major business challenge].
If this is something you’re challenged with as well, have you considered [strategy/tip]? I have some other ideas that might help too.
Regards
Subject: Re: demo follow up
No worries… short answer is no, we aren’t able to compete on price against FooCorp.
The FooCorps’s of the world have spent a couple decades now in a the race to the bottom and it shows. I have no doubt you can get their product (or a whole raft of others) for a few bucks cheaper than us.
Our product, Acme, is different. We’re designed to help improve your company’s performance in the critical area of XYZ. The ROI on doing that is enormous.
Now, not every organization sees the value in investing in XYZ. I get that. But if yours does, Acme is one of the most leveraged investments you can make.
Assume HelloSign does 5-6 transactions in the [XYZ field], that’s going to run 300-600k per year (so figure this is a $1-2MM investment over 3 years). The value of each transaction will be maybe 2-5x that if they’re done well, whereas a bad one we know can actually destroy value.
On the cost side, great transactions churn over at less than half the rate of low performing ones – which means if you do a better job at XYZ, you’ll save 10’s of thousands in new transaction costs as they stay longer. And on and on….
So ultimately if you think Acme will help you do this better – even just a little bit – the whole thing is peanuts. The cost difference between our product and the others, even less.
Look, FooCorp’s customers are switching to Acme in droves because we’re investing heavily in great customer service and innovation. Those things cost money but, as we see above, they drive tons of value so the market is happy to pay.
We’d love to have HelloSign on board as a customer and I’d be happy to have another chat with you or them if you think it would be useful. Let me know!
Re: [same subject]
Hey {name},
Last time we chatted, you requested that I get in touch in November. I may be a month early, but I figured it’d be worth checking-in.
Have you given any additional thought to the proposal? I’d be happy to do a quick review of it on the phone and answer any pending questions.
When’s a good time to talk?
Hey {{prospect_firstname}},
I take it you’re not interested so I’ll stop flooding your inbox
You probably have a lot on your plate but if you could find a minute to tell me about two or three things that could have convinced you to give this a shot, I’ll really appreciate it.
We’re always trying to improve and would really appreciate the feedback!
Cheers,
[SIGNATURE]
Hey {{prospect_firstname}},
Congrats on your new job as {{prospect_jobtitle | default: ”}} at {{prospect_company_name}}!
I bet you have a lot on your plate right now but that’s why I’m reaching out. I have a few ideas that could help you with your new responsibilities so you don’t waste any time
When would you be available for a quick chat?
Cheers,
[SIGNATURE]
Hey {{prospect_firstname}},
I saw that you were attending [INSERT EVENT NAME]!
What’s the best way for me to catch you for a quick chat about [INSERT SPECIFIC SUBJECT]? I have a few ideas that I’m sure can be beneficial to {{prospect_company_name}}
Let me know!
[SIGNATURE]
Hey {{prospect_firstname}},
Just read your article about [INSERT SUBJECT] from [INSERT DATE]; I really like your take on [INSERT TOPIC]!
I noticed you were talking about how to do [INSERT WHAT YOU DO]. It would be awesome if you could mention and link to {{user_company_name}} since that’s exactly what we’ve been helping companies like [INSERT HAPY CUSTOMERS] do for the past [INSERT COMPANY AGE].
Updating articles as well as outbound links are great for SEO and we’ll be sharing the content with our audience through our newsletter as well as through social media.
What do you think?
Cheers,
[SIGNATURE]
Hey {{prospect_firstname}},
I just read your article about [INSERT SUBJECT], I really like the part about [INSERT TOPIC]!
Do you accept guest posts? If you do, here are a few unique ideas that I think your readers will love:
– [INSERT SUBJECT 1]
– [INSERT SUBJECT 2]
– [INSERT SUBJECT 3]
I’ll format it into a nice Google Doc so you can just drop it in WordPress, so there’s
very little work to do on your end
Are you interested?
Cheers,
[SIGNATURE]
Hey {{prospect_firstname}},
You have a great [INSERT THEIR COMPANY TYPE: online platform, store…] that [INSERT WHAT IT DOES]; we have a great [INSERT YOUR COMPANY TYPE] that [INSERT WHAT IT DOES].
I think it makes sense for our companies to join forces in some way.
Would you like to talk about it?
Cheers,
[SIGNATURE]
Hey {{prospect_firstname}},
I was just in [INSERT PROSPECT LOCATION] last week and I noticed that most businesses in the [INSERT THEIR INDUSTRY] weren’t offering [INSERT YOUR PRODUCT/SERVICE].
This is too bad because the demand for [INSERT YOUR PRODUCT/SERVICE] has been increasing by [INSERT PERCENTAGE] over the past [INSERT NUMBER OF YEARS].
We at {{user_company_name}} have been doing [INSERT WHAT YOU’RE DOING] for [INSERT TIME PERIOD] for a bunch of companies like [INSERT RELEVANT HAPPY CUSTOMERS] so it made sense to me to reach out to you to figure out if this could bring value to {{prospect_company_name}}’s customers!
When would you be available for a a quick chat?
[SIGNATURE]
Hey {{prospect_first_name}},
I’ve been combing through companies in the [INSERT THEIR INDUSTRY] and I spent some time on your [WEBSITE/STORE/…].
I love what you’re doing but I can show you 2 or 3 things that could improve
[INSERT RELEVANT METRIC] by [PERCENTAGE] in just 15 minutes
We at {{user_company_name}} have been doing [INSERT WHAT YOU’RE DOING] for [TIME PERIOD] for a bunch of companies like [INSERT LIST OF HAPPY CUSTOMERS] so it made sense to me to reach out and help bring value to {{prospect_company_name}}!
When would you be available for a quick chat?
[SIGNATURE]
Hey {{prospect_firstname}},
[INSERT ATTENTION-GRABBING SENTENCE (about them, their company, their city, a recent funding round…)]
Are you at {{prospect_company_name}} satisfied with [INSERT WHAT YOU CAN HELP THEM ACHIEVE]?
We at {{user_company_name}} have been doing [INSERT WHAT YOU’RE DOING] for [INSERT TIME PERIOD] for a bunch of companies like [INSERT RELEVANT HAPPY CUSTOMERS] so it made sense to me to reach out to you to figure out if this could bring value to your company.
When would you be available for a quick chat?
[SIGNATURE]
Hey there,
Who’s the right person at {{prospect_company_name}} to talk to about [SPECIFIC SUBJECT]?
We at {{user_company_name}} have been doing [INSERT WHAT YOU’RE DOING] for [INSERT COMPANY AGE] for a bunch of companies like [INSERT HAPPY CUSTOMERS LIST]. It made sense for me to reach out to chat with whoever’s in charge at {{prospect_company_name}}!
Thanks!
[SIGNATURE]
MESSAGE:
Hey Gloria
I see that you’re a fan of Victoria Secrets, me too!
We’re creating a new lingerie product with the curvaceous woman in mind and would love
to have you get one of our first products, complimentary.
Please check out our page with pictures here: Link to product / fan-page
Let me know if you’d like one…
Stay awesome 🙂
Jimmy Johns
SUBJECT:
Pimping Backblaze to 730,000+ entrepreneurs
MESSAGE:
Hey Gleb,
Been hearing killer things about Backblaze recently and I had to reach out 🙂
AppSumo is always on the hunt for the best tools to promote to our huge list of sumo-lings, and
Backblaze looks boss.
Here is some more info on our reach, our customers, and who we’ve worked with in the past:
http://www.appsumo.com/partners/
Would love to chat about how we can make something exciting happen. What do you think?
Cheers,
Anton
————————————————
Variation #2
Hey Andrew,
Been hearing killer things about Safari Books Online lately and I just had to reach out 🙂
AppSumo is hand selecting a few stellar products to feature in October and we would love to
showcase Safari Books Online to over 730,000+ potential new customers.
When we asked our customers if they’d be interested in a product like yours, we got a huge
resounding “yes!”. I think they would make for great lifetime Safari Books Online customers.
Here is some more info on our reach, our customers, and who we’ve worked with in the past:
http://www.appsumo.com/partners/
Please email me by the 30th and we’ll make it happen.
Cheers,
Anton
SUBJECT:
Steven, I need your help
MESSAGE:
Hey Steven,
Thanks for taking the time to respond.
What could I have done to win your business?
I know you are busy but any guidance will vastly help me improve!
Be amazing,
Noah
Ps. Mind if I touch base in 2 months?
SUBJECT: Awesome sauce!
MESSAGE:
Steven,
That is great news! You are in good hands.
Let’s setup a meeting in person this Tuesday at 8am.
I’ll bring the paper work to your office and we can discuss next steps
Have an amazing day,
–Noah
SUBJECT 1: Oh no, a cold email for Steven
SUBJECT 2: Increasing AppSumo’s revenues by 50%
MESSAGE:
Hey Steven,
I saw you on Yelp and was impressed by your 4-star rating for home care.
We help home care businesses increase revenue by 50%.
Love to send you our top 10 ways to do that.
Is this the best mailing address for you?
522 e. 6th Street
2nd Floor
Austin, TX 78701
Sincerely,
John Deere
SUBJECT: 15 minutes…
MESSAGE:
What size shoe?
What day / time next week?
Thanks.
Noah
SUBJECT: Contract attached – action required
MESSAGE:
Hey Steven,
Really looking forward to working together!
Attached is our agreement.
To keep things moving forward, can you get this back to me by Friday at 3pm?
Looking forward to it!
–Noah
SUBJECT: Checking In : )
MESSAGE:
Hey Mate,
Hope you had an amazing weekend.
Wanted to see what your team thought of my suggestions…
Be awesome.
–Noah
—–Option 2:——
Leslie,
Definitely excited to help you grow your business.
Love to help close things out by Friday if possible.
–Noah
SUBJECT: Example Use Template Hey Noah, yes another taco-related email
MESSAGE:
Hey Noah,
I wasn’t sure which Tacodeli is closest to you, so I guessed Central. They’ve got a gift card waiting
for you behind the counter, in your name.
Love to take you out to your favorite lunch to discuss making AppSumo better.
How’s next Friday at 11:30pm at La Condessa?
Be amazing,
Joey
———another version———-
I am a HUGE fan of AppSumo.
Bought the Sumo Business Blueprint and Piktochart.
Do you mind if I ask you 1 simple question?
Be well,
Noah
{name},
Terry Fisher told me today that you two were talking about how tough it is these days to get new leads in the door. It’s a big issue that all consulting companies face right now.
After looking at your website and registering for your white paper, I have some thoughts regarding where you may be losing people in the process. And, I’ve got some ideas you can implement fairly easily that should have a positive impact on lead conversion rates.
Let’s schedule 30 minutes to talk some more about this.
Hey [first name],
I’m sorry to trouble you. Would you be so kind as to tell me who is responsible for [insert your biggest pain point here that resonates with your ideal customer; OR insert function like “sales” or “recruiting”] and how I might get in touch with them?
Thank you,
Sig
Hey [first name],
My name is [my name] and I’m with [my company name]. We work with organizations like [company name] to [insert one sentence pitch].
[One sentence unique benefit].
Could you direct me to the right person to talk to about this at [company name] so we can explore if this would be something valuable to incorporate into your events?
Cheers,
Sig
Hi [first name],
I hope I’m not bothering you. Could you please refer me to the person in charge of [something that’s relevant to my product]?
Thanks for your time,
Sig
Hi [first name],
My name is [my name] and I head up business development efforts with [my company]. We recently launched a new platform that [one sentence pitch].
I am taking an educated stab in the dark here, however based on your online profile, you appear to be an appropriate person to connect with … or might at least point me in the right direction.
I’d like to speak with someone from [company] who is responsible for [handling something that’s relevant to my product].
If that’s you, are you open to a fifteen minute call on _________ [time and date] to discuss ways the [company name] platform can specifically help your business? If not you, can you please put me in touch with the right person?
I appreciate the help!
Best,
Sig
{name},
I just read your interview in Mark-It News where you mentioned your company’s plans to expand your franchise operations by 35%.In the past year, we’ve worked with three other franchisors to drive significant traffic to their newly opened locations. On a comparative basis, same store sales in the three months were up between 17 – 23% over previous launches.
Would you be interested in learning how we did this? I’m available next Thursday, May 6th. Give me a time, and I’ll give you the details.
{name}, is your marketing automation tool working for you?
Hi {name},I understand you may currently be using Pardot as a marketing tool, and I was wondering if you’re experiencing any difficulty with it. Pardot users often find that they need a more scalable solution as their business grows, and as a result we’ve seen many customers switch to Marketo in recent months. These customers see immediate increases of 30-100% in productivity and a dramatic increase in leads – purely because they get much more capability in an easier-to-use package.
Why are Pardot users switching? Marketo removes the limitations that held them back – some of the major benefits that these customers have experienced with Marketo include: A much more productive, intuitive, and flexible interface for creating marketing campaigns (ranked #1 for user experience by independent analysts) Ability to quickly report on pipeline, revenue, and ROI by marketing campaign or channel Flexible lead scoring – which includes scoring models by product line or division, and automatic score reductions when your leads are inactive Drastically improved ability to leverage lead intelligence solutions inside your CRM For a limited time, we are also offering special pricing packages to make switching incredibly easy and attractive.
Please reply to this email or click here if you’d like to set up a time to talk about whether Marketo makes sense for your business. Or, learn more here.
I noticed on your website that xyz is a customer. Congrats on getting traction with such an established brand, which is undeniably no small feat for an early stage startup.I know from speaking with other founders that many, if not all, find it challenging to developing a repeatable selling process in a way that feels natural, comfortable and authentic without sounding “salesy”. The impact – inaction. Lack of a predictable pipeline and sales.In the past year we’ve worked with companies like abc and def to help them close more deals in less time without selling their soul and was thinking we might be able to help xyz in this area as well.
I’m not sure if this is a fit for you folks, but if you’d like to learn more would you be open to carving out some time to explore?
Alternate ending: If you’d like I can send you a 2 minute demo so you can evaluate.
Hi {name},I noticed you guys don’t have a commenting widget on your site. It’s actually something my company Wigeto provides emagazines for free to boost engagement.When you have a few minutes, I’d love to talk to you or the appropriate person about taking care of that.
{name},
You did an excellent job speaking at the recent 21st Century B2B Culture event – you have great understanding of social business. Do you see social business working being effective in B2C?
I had a few ideas on how it could work in B2C that are related to your recent book (which I read). I help B2C SMBs use the internet to bring their business to the national market.
What’s the easiest way to get 10 minutes on your calendar Thursday to share how our market expertise can be mutually beneficial?
Hey {name},
Been a huge fan of your site since it first went up. Noticed you’ve been running several experiments to grow your email lists.
Here are a few lesser used strategies that drives explosive growth:
– Members only bonus area: You offer a lot of juicy bonuses to entice new signups. There doesn’t seem to be a way for existing members to also receive them right now. Think creating a members-only bonus area where existing subscribers can go to download your latest goodies would go long ways to build their long-term loyalty. – Behavior settings on your optin box: Noticed your optin-box still pops up for people who already subscribed. You can use a much longer lasting cookie to stop it from annoying your existing subscribers.
I’ve been coding for the last several years with a focus on building viral growth engines. I recently coded all the backend for RoyalSee’s pre-launch campaign: [link]. They got 10K signups in 2 weeks.
Happy to lend a hand with future projects – let me know what you think.
{name},
I read in the WSJ yesterday that you’re expecting to receive FDA approval for a new ulcerative colitis drug in the next few months.When that finally does happen, you’re going to want to get it into the market quickly. We recently helped another pharma company slash their packaging delivery time from 18 days down to just four days.
You can read how we did it at: www.packco.com/casestudy.
Would you be interested in a quick conversation next Tuesday? Let me know a time that might work for you.
Hi {Prospect’s first name},
I recently came across {blog post title} that you/your company wrote/shared/posted on {social media platform}. {Topic of blog post} seems like an interest that we share. In fact, {one sentence comment on/reaction to blog post}.
I work for {your company} and we {your company’s value proposition}. {Referral} recommended I reach out to you with ideas on how to solve [problem your product addresses]. I’d love to get some time on your calendar to discuss these ideas and {topic of blog post}. Are you available for a 10/30/60 minute call on {date}?
I look forward to talking soon.
Hey {name},Here are some commonalities between Yesware and TOPO:
Most importantly, we’re focused on driving results. Customers like Twitter, Acquia, and The Financial Times have seen a 25% growth in new business using our product. Customers choose our sales technology to accelerate their sales efforts.
Let’s explore how we can work together to help your customers share the same experience our customers have had since using Yesware. I can also share with you some more customer success stories and why our market-leading product is chosen by high growth sales teams.
When is the best time for you to connect? I would be more than happy to facilitate an introduction to Mike if that’s preferred by you.
Cheers,
{name}
P.s.: it looks like your session title is TBD. If there is any data/information I can help provide you to strengthen your presentation, please let me know.
Subject 1: thoughts on Gusto?
Subject 2: Finnley says hi
Subject 3: Hey [Company], Finnley says hello!
Subject 4: We can beat your payroll provider
Hi [Contact First Name],
I know these sales emails can be a little awkward so here’s a picture of our company dog, Finnley, standing on a desk to break the ice:
Now that we’re old friends, if you had to give your current payroll provider a score between 1 and 10 what would it be?
If you didn’t just yell “10!” at your monitor, here are two very simple, very good reasons why we should have a quick conversation about moving [Company]’s payroll to Gusto:
Things move faster on Gusto. Running payroll takes anywhere between 36 seconds and 10 minutes.
I promise to include another picture of Finnley in my next email.
Looking forward to filling up your inbox with pics of this cute dog,
[Name]
Market Development | Gusto
Book Me!
Gusto
noun | (guhs-toh)
great enjoyment, energy, and enthusiasm
ex: John hikes the Blue Ridge Mountains #WithGusto
Subject 1: Exec reach out
Subject 2: Mixpanel + [Company] = Success
Subject 3: Can we talk about [Company]?
Subject 4: Instant insights on your data
Hi [Contact First Name],
Mixpanel allows you to deeply understand every user’s journey with instant insights for everyone on mobile and web. Based on reviewing [Company]’s business, I believe there is a great opportunity to discuss further.
How is your availability to catch up for 15 min this week?
Best regards,
[Name]
Mixpanel | Vice President of Sales
Cell: (123) 123-1234
Video: DocuSign makes its teams data-driven with Mixpanel
Subject 1: Congrats on [Special]!
Subject 2: Whoa…congrats on the success!
Subject 3: Impressed by [Company]
Subject 4: Super impressed!
Dear [Contact First Name],
You and your team have really accomplished something. The [FEATURE/PRODUCT/PRESS MENTION] yesterday is making a big impression with the people I talk to. I wanted to reach out and say congratulations.
My company has also been doing pretty well. We recently announced [CUSTOMER/COMPETITOR] as a client for our [PRODUCT]. Maybe something like this could help you continue your impressive momentum?
I’d like to follow up about this with a quick phone call. We can cover the important issues in 20 minutes. Can I call you at [TIME AND DATE] EST?
-[NAME]
Subject 1: Love the [@SocialProfile] account!
Subject 2: Been following your [BLOG, TWEET] for a while and wanted to reach out.
Subject 3: Amazing work you’re doing at [Company]
Subject 4: Quick meeting of the minds in the [Industry] space?
Hey [Contact First Name],
We haven’t met in person, but I’ve been impressed with your [WORK/LEADERSHIP/BLOG] for some time. [Details about how this has made an impression on you].
This isn’t a particularly easy environment to excel in. Amazing work.
I was wondering if I could ask you a couple of questions. My company is having some success with [PRODUCT/SERVICE], but your insights could really help us accelerate.
I’d like to follow up about this with a quick phone call. We can cover the important issues in 20 minutes. Can I call you at [TIME AND DATE]?
-[NAME]
Subject 1: Saw you in [Publication]
Subject 2: [Publication] wrote about you!
Subject 3: Loved the [Publication] piece about [Company]
Subject 4: [Company] featured in the press
Subject: Hi [Contact First Name]
I found an article on [INDUSTRY/COMPETITION/FIELD] and thought of you.
This article appeared in [PUBLICATION/WEBSITE/BLOG]. I thought it did a good job of capturing the dynamics of [THE SITUATION]: [LINK].
I’ve been thinking about this because my company is struggling with the same issue. Although we just launched [FEATURE/PRODUCT] and recently signed [CUSTOMER/COMPETITOR], we’ve been working on [ISSUE], like [THE COMPANY PROFILED].
I’d like to follow up about this with a quick phone call. Do you have 20 minutes to speak with me at [TIME AND DATE] EST?
-[NAME]
Subject 1: I Love [Company Name]
Subject 2: I [Company Name]!
Subject 3: Big fan of the [Company Name] blog
Subject 4: Here’s a demo for [Company Name]’s [Problem]
[Contact First Name],
I love [Company Name] (been a customer for several months) and I’m also a big fan of your blog.
I work with companies like [Company Name] and [Value Prop]. Here’s an example of [Results]
Just wanted to email you and see if [Company Name] might be interested in a similar [Type Of Solution].
I made a demo for you based on [What You Based It On] to show you what it might look like: [Link/Attachment]
Is this something you guys would be interested in?
-[Name]
Subject 1: Issues in the [Industry]
Subject 2: Priority for [Industry]
Subject 3: [Vanity Customer] uses this product
Subject 4: Can we help your [Industry] business?
[First Name],
Because I work so much with [Targeted Industry], I constantly follow industry news. Recently I noticed you’ve [Company Action].
Usually when that happens, [Business Issue] becomes a priority. That’s why I thought you might be interested in finding out how we helped [Vanity Customers] get going quickly in their new direction – without any of the typical glitches.
If you’d like to learn more, let’s set up a quick call. How does [Time & Date Options] look on your calendar?
[Name]
P.S. If you’re not the right person to speak with, who do you recommend I speak to?
Subject 1: [Name Of Product] + [Company]
Subject 2: A product for your business
Subject 3: [Name Of Product] ’s [Company]
Subject 4: Some results [Name of Product] can give you
Hey [First Name],
I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.].
[Name of Company] has a new platform that will help your team at [Company]. [One sentence pitch of benefits]. We do this by:
Let’s explore how [Name Of Product] can specifically help your business. Are you available for a quick call [time and date]?
Cheers,
[NAME]
Subject 1: Idea for [Company]
Subject 2: We tripled revenue for another SaaS
Subject 3: 10 minutes?
Subject 4: Quick call tomorrow?
Hello [first Name],
I have an idea that I can explain in 10 minutes that can get [Company] its next 100 best customers.
I recently used this idea to help our client [SaaS Company/Competitor] almost triple their monthly run rate.
[First Name], let’s schedule a quick 10 minute call so I can share the idea with you. When works best for you?
-[NAME]
Subject 1: Google’s only recommended CRM
Subject 2: CRM for [Company]?
Subject 3: CRM built for Google Suite
Subject 4: Let’s talk about it (your CRM that is)
Hey [Contact First Name],
I noticed that your team is using G-Suite to support your business at [Company]. As the CRM recommended and used by Google, we work with thousands of G Suite customers to help them drive more sales results with a CRM their team will actually use.
CRM built for Google Suite.
What’s the best way to schedule 5 minutes to talk?
Best,
[Name]
—
[Name]
Business Development | ProsperWorks, Inc
301 Howard Suite 600 San Francisco
Built for Google | Used by Google | Recommended by Google | How It Works
Subject 1: Who/When/How?
Subject 2: Yieldify + [Company]
Subject 3: Tailored dashboard for [Company]
Subject 4: Traffic & Stats in one place
Hi [Contact First Name],
Reaching out as it seems you oversee digital strategy for [Company].
I want to introduce Yieldify’s platform as a revenue optimization solution that allows our customers to serve tailored experiences to:
* Whoever (any traffic source, product interest, site abandoners)
* Whenever (when leaving the site, when lost onsite)
* However (exit intent light boxes, corner highlights, dynamic content)
All of this in an easy to use interface.
Can we grab time Thursday afternoon to see if Yieldify aligns with your goals for this year?
Thanks,
[Name]
—
[Name]
Inside Sales Executive
Phone: 123-1234-1234
Subject 1: Leadspace checking in
Subject 2: “Clean Up” that data!
Subject 3: Nice to meet you
Subject 4: Goals for 2019?
Hi [Contact First Name],
This is [Name] over at Leadspace — are you familiar with us?
I’m reaching out for a couple reasons. First, our end-to-end data management platform has been helping both Sales and Marketing professionals target new customers that look like their existing best customers. In fact, that’s how I came across [Company] to begin with.
Depending on what your goals are for 2019, we may be able to help you grow the bottomline through areas like Predictive, Data Enrichment (“clean up”), and discovery of net new accounts and contacts.
Do you have a few minutes to connect and see if this is something that may be of value to you?
Best,
[Name]
Subject 1: Be Honest… Are you really using your CRM?
Subject 2: CRM
Subject 3: Switch to us…it’s worth it
Subject 4: If your CRM stinks…
Hi [Contact First Name],
Lack of automation leads to delayed responses and broken sales processes. This causes businesses to miss out on potential leads. We’ve built Agile CRM with love for small businesses so that they can run in a hassle-free way with automated workflows.
It has a lot to offer – Marketing Automation, Sales Automation, Service Automation, Telephony, Landing Pages, Web Rules, Third Party Integrations, Contact Level Analytics and much more.
Click here for a quick slide show about the features and benefits of Agile CRM.
Signup and start using! It’s FREE!
Best,
[Name]
Director of Sales
Agile CRM
O. 415-123-4567
C. 415-123-4567
Subject 1: Feedback tool for [Company Name]
Subject 2: Free trial for customer feedback?
Subject 3: Do customers “love” or “hate” you?
Subject 4: Love/Hate Customers..
Hi [Contact First Name],
I found [Company Name] on Crunchbase. It looks like a great service to [Main Function].
I have developed a survey tool which will give you plenty of customer feedback. Would you like to try it?
Thanks,
[Name]
Subject 1: Analytics for [COMPANY NAME]
Subject 2: Dashbot + You = Amazing
Subject 3: 6.7 billion bot messages processed
Subject 4: 4,200 bots strong, working for you
Hi [Contact First Name],
Have you thought about analytics for voice and chat assistants? Dashbot is an analytics company that provides unique insight-to-action data for chatbots and voice assistants.
We have over 4,200 bots on our platform and have processed over 6.7 billion bot messages. We support Facebook, Slack, Google, and Kik natively, and have a generic API for any conversational interface.
Check it out for free: https://www.dashbot.io. Let me know if you have any questions or if you’d like a demo!
Thanks,
[Name]
Dashbot, Developer Evangelist
Dashbot.io
Connect with us: Facebook | Twitter | Blog | MeetUp
Hi {!First Name},
This might sound impossible but this is {!service} made easy. {!What you do + hyperlink}.
You can {!action your product allows}.
In addition to this {!benefit of product}. This will {!pain point relieved}.
If this sounds like something that will make your life a whole lot better let’s chat for 15 minutes this week. How does your calendar look this {!day of week}?
Best,
Hi {!First Name},
On average, {!pain point statistic}. Is {!Their company} achieving its goals?
{!Statistic about most teams}.
{!benefits of your service}. {!pain points company relieves}.
{!accomplishments of company}. If you are looking to {!achieve what product serves}, it would be great to connect for a 15 minute call next week.
Best,
Hi {!First Name},
As we look to {!year or quarter}, our {!team recipient is on} has a lot to think about and prioritize. {!Question 1} {!Question 2} {!Question 3}
Since so many of the companies we work with are asking the same questions-I thought you would appreciate a couple of articles on building on those strategies:
{!Pain points} (Grab 15 minutes on my calendar here this week for a free trial of {!product} if interested – {!link to calendar}.)
Thanks!
Hey {!First Name},
We’ve been hearing from several existing {!Competitor}’s customers that they’ve been experiencing significant application performance issues recently. We can imagine your team would be getting frustrated if that’s also happening at {!Company}!
We’ve developed our solution to support leading enterprises such as {!Customer 1}, {!Customer 2} and {!Customer 3} with stability, security, and reliability in mind so you won’t have these problems with {!Your Company}.
Are you available early next week to discuss why companies like {!Customer 4}, {!Customer 5} and {!Customer 6} moved from {!Competitor} to {!Your Company} this year? If not, please let us know when’s best to reconnect.
Best,
Hi {!First Name},
{!Your Name} reaching out from {!Your Company} – {!Shared detail}.
Yep, this is another #coldemail that says who I am and asks for a meeting; but I’ve {!specific research you’ve done on person}.
{!Connection/uncommon commonality}.
{!Details of your service} – does this sound like something of value to {!Company} or maybe something you’re actively looking for?
Here is {!piece of content}.
Are you open to chatting next week? {!Incentive to call}.
Thoughts?
Hi {!First Name},
I see that you’re a {!team} fan, so you must be excited about {!player} {!player’s achievement}.
As {!company} continues to scale, your {!department} team needs {!pain point that you solve for} just as {!how same point applies to team}. We’re the {!player} of {!industry/market niche}…{!funny comparison}.
{!First Name}, I’d love (if possible) to be referred to the best person on your {!department} team to introduce {!Your Company} as a mean to hit your {!goal}.
Best,
Hi {!First Name},
Based upon your {!social media}, you’re a fan of {!idol} – inspiring me to reach out to you here.
What would {!idol} be without {!point of relation}? {!Funny commentary}.
{!My company} is the {!idol} of {!industry or market niche}. Our platform provides {!benefit 1} and {!benefit 2}. Features like {!feature 1}, {!feature 2}, and {!feature 3} make your team {!benefit 2} – making them ready to boost their fame (much like {!idol} and their team).
{!First name} – might you be willing to connect for just a few minutes to talk about how we can get your team onto {!idol}’s level?
Best,
Resource for [industry/strategy] questions
Hi [Prospect Name],
I’d like to introduce myself as your resource here at [Your Company Name]. I work with businesses in the [software, healthcare, nonprofit, education, etc.] industry, and noticed you visited our website in the past.
This inspired me to spend a few minutes on [Prospect’s Company] website to learn more about how you’re approaching [X strategy for customer service, sales, marketing, etc.]. I noticed some areas of opportunity and decided to reach out to you directly.
[Your Company] is working with similar companies in your industry, such as [X Company Name], to help them accomplish [Y goals], and giving them the [Z tools/solutions] to succeed.
Do you have 15 minutes to discuss [Prospect’s Company] this week?
If so, you can book time directly onto my calendar here: [Meetings Link]
Looking forward to meeting,
[Your Name]
Helping your team accomplish X
Hi [Prospect Name],
I saw you recently downloaded a whitepaper about X. I’ve worked with similar companies in [Y field/industry] and I thought I’d reach out.
[Prospect’s Company] looks like a great fit for [Your Company] and I’d love to understand what your goals are for this year.
We often help companies like yours grow with:
If you’d like to learn how [Your Company] can help you reach [X goals], feel free to book time on my calendar here: [Meeting Link]
Thanks,
[Your Name]
Congrats on the new role. Re: call follow-up
Just left a quick message at the office for you. I chuckled a little bit when I got an automated email this morning from your predecessor, [NAME OF PREDECESSOR] who we worked with briefly, and before him, [OTHER FORMER COWORKER NAME], who we worked with as well …
First and foremost, congrats on coming into this new role! I’m sure you’ve got a lot going on – so this conversation might be timely or not. If you’re stressed, this is my go-to 🙂
My role here is working with businesses (in the area) on how they can effectively and efficiently drive more traffic to their website, increase conversions, and nurture leads into customers.
How has your first month kicked off so far?
– [Your Name]
Appropriate Person
Hi [Prospect Name],
I am writing in hopes of finding the appropriate person who handles [DEPARTMENT I.E. MEDIA]? I also wrote to [PERSON X, PERSON Y, AND PERSON Z] in that pursuit. If it makes sense to talk, let me know how your calendar looks.
VoodooVox helps increase the revenues of Fortune 500 companies by marketing to Spanish-speakers. Each month we reach 25 million Spanish speakers with an audio message they must hear. We insert 30-second audio and SMS advertisements into phone calls made on calling cards. The benefit to users is they make their call free. The benefit for our clients is they can increase store revenue by providing text message coupons. Typical redemption is 3%. You can measure results online and with store sales. Advertisements can target specific ethnic groups and geographies. Some clients include Burger King, P&G and Chili’s.
If you are the appropriate person to speak with, what does your calendar look like? If not, who do you recommend I talk to?
Thanks,
[Your Name]
{name},
I reached out previously regarding WHAT YOU DO and haven’t heard back from you yet.
This tells me a few things:
• You’re being chased by a T-rex and haven’t had time to respond.
• You’re interested but haven’t had time to respond.
• You aren’t interested.
Whichever one it is, please let us know as we’re getting worried!
{name},
One of our clients was able to [improve metric by number] at half of their target cost per acquisition number. Is this something that might interest you right now?If so, can you point me in the direction of the person that handles this?
Hi {name},
We recently helped a startup [insert result] by [what you do].Can you point me to the person that handles [what you do] to discuss further?
{name},
I wanted to see if you had 5-10 minutes to connect re: [what you do]. We’ve been able to generate solid revenue for our clients and both are still fairly untapped.
Can you point me to the person that handles this?
Hi {name},
My name is {salesrepresentative} and I’m with {sendercompany}, a [what you do].
We’ve worked with venture backed startups to Fortune 500 companies like [companies you’ve worked with].
We take a different approach to growing companies and aren’t like [other companies in a competitive niche].
We move quickly and if we don’t think we can kick butt for you, we’ll be upfront about it.
Are you free for a chat this week or next about marketing? If so, please pick a time slot here: [link to book a meeting using scheduleonce.com]
Hi {name},
I’ve reached out a few times regarding your sales prospecting strategies there at {company}. My guess is that we’re out of touch for one of three reasons:
– You don’t see a fit
– You have another solution to create predictable outbound prospecting numbers
– You are secretly a superhero and have been too busy fighting crime to reply
If any of these are correct then they may be the exact reason why we should talk now…
Hi {name},
I have tried to get in touch with you to see if there is a mutual fit between our companies expertise and your goals around [statement].
If you are not interested or there is another person you would like me to follow up with, please let me know.
Would it make sense to invest 5-10 minutes to determine if there is a mutual fit between your [statement] and our expertise? If not, who do you recommend I talk to?
Hi {name},
I didn’t hear back from you last week when I was looking for the appropriate person managing your [statement]. That’s not a problem.If it makes sense to talk, let me know how your calendar looks. If not, who is the appropriate person?
Looking for best [insert job area where you’d like to start] contact
{name},
I am doing some research on your company to determine if there is (or is not) a need for [insert your strongest pain point].
Could you please help me by pointing me to the best person there for a brief discussion?
Hi {name},
I’m trying to figure out who is in charge of [leading general statement] there at {company}.
Would you mind pointing me towards the right person please, and the best way I might get in touch with them?
Thank you,
Re: [same subject]
Hi Drew,
Wanted to make sure you got my earlier message. I’d like to learn about the pains of package tracking at Company. If you are the appropriate person to speak with, what does your calendar look like earlier next week? If not, who do you recommend I walk to?
– Jerry
Hi Drew,
I’m sorry to trouble you again. At my company, Shipping Company, we give you real time visibility of all shipments, identify those which have been delivered late, and obtain package tracking on your behalf.
You pay for performances so if we don’t save you money we don’t get paid. Who would be the person to speak to about this at Company?
Thanks,
Jerry
Hi Drew,
My name is Jerry and I am the founder at Shipping Company. We work with organizations like Sears and Target to hold FedEx and UPS accountable.We track all your shipments, identify those which have been delivered late, and file claims on your behalf. You only pay when packaging tracking is credited to your account.
What would be the best way to get 15 minutes on your calendar to explore if this would be valuable to Company?
Cheers,
Jerry
{name},
I have tried to reach out a few times over the past week to go over your lead generation / prospecting strategies at {company}. I have not heard back from you and this tells me a few things:
1) You are all set with your current prospecting / lead gen strategies at{company}, and if that is the case please let me know so I will stop bothering you.
2) You are interested but have not had the time to respond.
3) You are being chased by a hippo and need me to call for help.
Please let me know which one it is as I am beginning to worry…
Thanks and I look forward to hearing from you.
{name},
Predictable Revenue author, Aaron Ross recently wrote this article: How Email Marketing Company WhatCounts Added an Extra 26% To Their New Sales Growth Rate In One Year (+ Their Favorite Sales App: SalesLoft).
I’d love to help you uncover whether you could do the same. How about a short call so I can understand your revenue objectives at {company} for {enter timeframe}?
{name},
I’d like to discuss your lead gen efforts. We’re helping other {industry} companies collect their prospects straight from professional social networks and import them directly into their CRM (adding phone numbers and email addresses).
Quick question: can you put me in touch with whoever is responsible for new prospecting and revenue-generating tools at {company}?
Hi FNAME,
I’m a first time entrepreneur and I just started to build my product. I’m looking for experts in this space and several of my friends pointed me in your direction. So I was hoping you could give me your feedback before I spent too much time building something that nobody wants 🙂
Here’s my idea: I have a crawler that crawls millions of websites daily and can see who started a free trial with Mixpanel almost instantly. Do you think information like that would be valuable for somebody like KISSmetrics or I’m just wasting my time here?
Thanks in advance!
-ilya
John – my name is Tyler and I’m the CEO of Clever. My company has developed new technology that reduces the time spent doing SIS integrations by 80%.
I figured this might be of interest to you given the new middle school reading software Scholastic just released.
I’d love to get your feedback even if you’re not in the market for this right now. Do you have 20 minutes this week? It looks like I’m open Tuesday at 1 or 2pm ET if either may work.
Tyler
Hi Ryan,
Thanks for setting up your KISSmetrics account! Are you available for a quick chat to discuss KISSmetrics best practices to make sure you are getting the most out of your trial period?
Please let me know when you are next available and we can schedule a call.
Hi Ryan,
I wanted to reach out one last time and see if Attach has thought any more about implementing SalesLoft?
I would be happy to chat and answer any questions, do you have some time Friday or Monday.
Hi Ryan,
Thanks for taking an interest in SalesLoft. I am excited to learn more about your lead generation/prospecting strategies at Attach. Happy to answer any questions that you might have about SalesLoft and show you a few best practices.Can we put something on the calendar for Friday or Monday?
Hi Ryan,
Akoma with SalesLoft; I hope you’re doing well. I wanted to reach out and see if a prospecting tool such as SalesLoft might be on your radar? I’d love to learn a little bit more about your lead generation at Attach.
I’d be happy to take you through a high-level overview of our solution and show you some effective ways to find accurate and relevant leads, quickly add them to a list, discover emails and phone numbers, and push that data to your CRM.
Do you have some time Friday or Monday? If so, propose a few times (timezone included).
Hey {name},
Hope you are well. SalesGuy here, with SalesLoft (sales intelligence tool you are testing).
Would you like to connect for me to show you the ins and outs of our software? We would love for you to start Lofting at expert level in no time! How about sometime later this week?
Cheers!
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