The hyperise platform is new, but the strategy of leveraging Hyper Personalisation techniques has been a marketing dream since before Minority Report (2002) glorified it in its ultimate conclusion. A question posed by another member on facebook group SaaS Growth Hacks led me to start sharing what I’d learnt about this kick ass strategy and has ended with hyperise going public!
Let’s face it, some email campaigns run the risk of coming off as boring and easy to ignore. It’s not anyone’s fault! But with a million pieces of flashy content […]
What is Email Marketing? Email marketing aims to establish a trusty relationship with your brand’s customers and to inform them about the benefits of choosing your brand over the competition. […]
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