Actionable Social Media Marketing Strategies That can Up Your Branding Game

Actionable Social Media Marketing Strategies That can Up Your Branding Game

Social media is turning out to be one of the most effective tools that you can utilize to market your brand and stand out from the rest of the competition. When done the right way, it could help you connect with your audience in the most optimal way possible. 

Social media branding creates a natural but effective part of your entire marketing efforts on various social media channels like Twitter, LinkedIn, and Facebook. 

So, now is the time to step up your social media marketing game. That way, you could reach new audiences who will become your loyal followers and paying customers over time. 

Here are some of the actionable social media strategies that you can use to leverage for your branding:

Know Your Target Audience

Before promoting the content of your brand and defining your brand’s unique selling point, you must know who you are addressing first and foremost. 

That requires basic marketing knowledge. Whenever you are promoting a product or service, whether it is an article, a video, a Facebook page, or a brand, you need to address it to a specific target audience. 

Remember that everyone will not be interested in what you have to offer. So, as much as you can, make your message concise as well as relevant to those who are truly interested.

It also helps that you are proactive with the types of people that you connect with. Aside from your prospective customers, here are also some groups that you can also try reaching out to:Before promoting the content of your brand and defining your brand’s unique selling point, you must know who you are addressing first and foremost. 

That requires basic marketing knowledge. Whenever you are promoting a product or service, whether it is an article, a video, a Facebook page, or a brand, you need to address it to a specific target audience. 

Remember that everyone will not be interested in what you have to offer. So, as much as you can, make your message concise as well as relevant to those who are truly interested.

It also helps that you are proactive with the types of people that you connect with. Aside from your prospective customers, here are also some groups that you can also try reaching out to:

  • Writers, bloggers, journalists
  • Your affiliates, partners, and suppliers
  • Influencers, thought leaders, and industry movers and shakers

Choose the Right Social Media Platform

An advantage of social media is that it provides you with an excellent platform to broadcast your message. All you have to do is to send the right message to the right people at the right time. 

But the question is, how do you choose the right platform to improve your brand awareness on social media? 

Well, just so you know, the right platform is where most of your target audience is present. Meaning, you do not have to set up an Instagram account if most of your target audience is not active on Instagram. Similarly, you do not have to waste your time creating IG stories if no one is watching them.

So, really think about the content that you have to publish. For instance, if you are a clothing brand that is regularly crafting compelling visual content, then you might generate a loyal following on Instagram or Pinterest. 

If you are in the B2B niche, then LinkedIn is probably the best platform for you. If you want to create an active group, then Facebook is an ideal option.  

Give Your Brand a Persona

Your brand persona is an indispensable part of your social media strategy. So it is crucial to create your own brand voice.

Think about what you want your brand to look like. After determining your target audience, you have to create a more flexible brand, with an engaging personality that knows how to speak with them. 

You might also want to consider various social media channels to target different audiences.  

Create Authentic Content

If you want to thrive in today’s highly competitive industry, you must regularly craft content that is both engaging and of the highest quality so that it is easier to stand out from the rest of the pack. 

Meaning, you should come up with something authentic so that, in a way, it strongly resonates with your target market. 

To start, you can focus on topics that are directly related to your chosen niche. Then, come up with captivating visuals to better attract your target audience. 

Here are some ways to showcase your business and brand with content without necessarily hard-selling yourself:

  • Craft useful how-to content that is useful to your users, and links it on various social media sites. 
  • Create podcasts and infographics, publish them on your site, and then post them on your social media channels.
  • Craft blogs that provoke an online discussion and are meant to be shared and retweeted. Do not hesitate to ask questions on Twitter, and to join other discussion groups like LinkedIn.
  • Publish case studies and testimonials on your site. You are using this kind of persuasive content which you can share with your followers and fans on various social media networks. 

As we always emphasize on Voy Media, great content will speak for itself.

When creating new content, you want to share it across different social media channels. But if the content that you create does not deliver value, solves a problem, or connects with your readers, it will not be shared. So, those shares depend on the type of content that you create.

Post Consistently

Nothing kills your social media efforts than an irregular posting schedule. If you are not regularly active on social media, then over time, your followers will forget about you. 

Moreover, your absence and inconsistent posting schedule might make them even think that you have completely forgotten about them, as well.

So, if you have a hard time publishing posts regularly, why not try your hand on scheduling tools out there. 

That way, it is much easier to schedule your posts during peak hours (and times) of the day, where most of your followers are online. Doing so helps boosts your posts and gain the momentum that you need. 

Aside from posting on a consistent schedule, you must also create consistent branding across your various channels and website. 

Do not use different logos. Pick one and stick with it. Make sure that you maintain consistent branding across all your social media sites, your blog, and the website. 

Maintaining consistency makes it easy for people to recognize you, and in turn, boosts your brand awareness. 

Don’t Post the Same Content Across All Platforms

When you want to publish the same piece of content and other data on your social channels, do not post the same content across all your social media platforms.

See to it that you include a unique message along with the content that you are sharing. Do not just copy paste and publish it on all platforms.

Initially. cross-posting or posting the same content across platforms might be an easy, quick, and convenient way to save time on your end. But it is actually detrimental in the long run.

Also, platforms like Twitter, for example, has platform-specific features such as the @reply and the #hashtag. So if your followers came across an “@ “on Facebook, then they will know right away that what you did was a cross-post.

So, if you do care about your fans or followers, why not take that extra minute not only to tailor your message not only to the platform you are using?

Focus on Visual Content

Visual content is more compelling to social media users. So, why not come up with your images and graphics, and then publish them on social media? 

Users are more likely to share something on social media if texts are paired with visually appealing images. 

In fact, according to BuzzSumo, posts on Facebook that has images have engagement rates of up to 2.3 times higher than the ones that are plain-text only.

Create and Share Short Videos

Videos are another excellent type of content that does exceptionally well on social media. Probably better than infographics. 

So, why not come up with short-product demos, how-to clips, animated short films that explain your product, and so on? It helps that you tap into your more creative side to ensure that it does not go stale. A lot of users like to share videos as well.

In fact, crafting these videos considerably increases your brand awareness in the long run. 

Keep in mind that the direct link between high-quality visual content and your brand awareness is the piece of content will likely be shared. Meaning, in the long run, the reach will increase as well. 

Also, if you are using watermarks on your brand’s video, other users will also probably stumble with your logo and brand name. Even if they do not, they will still come across the original poster.  

Consider Your Followers’ Opinions and Comments

Social media marketing is easy. You can enhance your business pages and create profitable advertising campaigns. That’s it. All you need to do is to improve your brand awareness and reach. 

But for you to be able to accomplish that, you have to take into consideration first your follower’s critiques, comments, opinions, and feedback. 

Remember that the feedback that you get from these social engagements, the comments likes, shares, pins, tweets, and so on are important. 

But also keep in mind that it is also important how people perceive your brand. Some will offer you suggestions, while others will be more than eager to share their negative feedback.

All of these kinds of feedback is important. It is not just the positive. Instead, you can gain insights from it- whether it’s positive or negative!

Try To Make Your Content Go Viral

Social media provides you with a lot of opportunities to widen your brand’s reach. One of the biggest advantages of social media marketing is the possibility of going viral online. 

So, if you have written an amazing blog post, then most of your followers will be more than glad to share it into their network, and more of their friends will receive value from it. 

Aside from that, sharing gives you social status, because most people identify themselves with the things they share online. Therefore, if you can access your target audience’s emotions and interests, then you can trigger that immediate drive in them to share.

Connect With Influencers

To improve your social media branding efforts, why not invest in influencer marketing? 

Influencer marketing is where a brand or a business collaborates with an influencer on social media to promote their service, product, and brand. 

Take Instagram, for example. 78 percent of influencers identify Instagram as an ideal platform to collaborate with various brands. 

So, no doubt partnering with an influencer in your niche will boost your brand’s reputation. It also gives you an excellent opportunity to gain more leads, and boost your overall conversion rates.  

Interact With Your Audience

To boost brand awareness, you must regularly interact with your audience. Create interactions with your fans and followers. Be an excellent story-teller, and do not just create fact-based content. 

Make use of powerful emotional elements in your stories to tell them what your brand is all about, and what it represents. 

Inject some personality and create a little fun each time you interact with your followers. Utilize relevant hashtags, emojis, and the language that your audience speaks. 

You can also make use of polls and surveys to get information such as what your audience likes, dislike, their preferences, and so on. 

It is not just a fun thing to do, but at the end of the day, it also gives you valuable insights about your target market.

Respond Quickly

Whether its an insult, a positive review, or a constructive comment, you need to respond quickly when someone mentions you on social media. 

Word will travel fast, so if you do not deal with the negative comments now, it could potentially hurt your brand in the long run. Responding to positive remarks also makes sure that your followers and customers remain engaged with your brand. 

Use Hashtags

Use hashtags. Hashtag places your posts in front of numerous audiences and can help improve the reach of your brand on social media.  

Join Groups 

Both LinkedIn and Facebook have groups that focus on particular topics. Join these groups, and make sure to interact with its other members, without making it too obvious that you are there trying to sell your products and services. 

Once you build a solid presence, eventually more and more people will start to follow you, and your brand will grow from there.  

Final Thoughts

Building a brand that your followers trust helps your business thrive. That’s why your customers, followers, and target audience must know and trust your brand. 

Once you leverage your brand on social media, you are gradually growing your customer base and improving your sales along the way.

Guest Post Author

Kevin Urrutia

Founder / Owner
Voy Media

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