Emails are the easiest way to capture a prospect’s attention. An attractive subject line, insightful content and a CTA in the end, which prospect wouldn’t be compelled to revert to such an email.
7 Email Myths you should never believe
But despite the high rise in email users, there is always a confusion or rather a myth that surrounds the air. The myth without any evidence is considered by a brand to avoid.
The reason remains unknown. This can be a problem.
Imagine you are eliminating the need of doing a particular measure due to such myths when actually that measure is not at all harmful to your event processes.
Have you thought about it?
It’s time the unreasonable myths are taken off. This article will help you eliminate your beliefs on the top 7 email myths that are doing the buzz.
Let’s get started.
As a marketer, sending emails all day every day shouldn’t just be your only priority. The field of marketing demands more actions to be incorporated so that a marketer like you can easily sell and extend the outreach of your brand much better. Understanding this the world of technology has introduced automation to the rescue.
All you need to do is let the automation conduct the repetitive task on your behalf and your work is sorted. But lately many have claimed that when you conduct automation tasks, it lacks the human touch. Well, let’s say this myth is wrong.
Interesting Read : Marketing Automation software: The 2020 Guide
Empathy has more to do with how you understand what your prospects are going through and then acting according to it. When you set an automated task, the best thing is that you will be drafting the emails according to the situation and the automation task will be relying on that and sending it to the multiple prospects who are on different stages of the sales process.
In fact the faster you respond to your prospects, the better are your chances to grow, hence it is wise to use an automated process because not only will you reach out to your hot leads much faster, you will also be triggering the attention of your non-interested leads and convince them to opt for you.
You have so much on your plate, while you focus on the other tasks better, let the automated task conduct your repetitive work much more efficiently.
Well, why does a prospect unsubscribe your emails? The reason could be numerous, but there is one reason which fitts this factor right now, the fact that the emails you are sending to such prospects, finds it no point in receiving them because it isn’t helping them answer their needs. As simple as that, the reason why anyone for that matter unsubscribes emails because the matter in that email is no use to them.
And this is a great thing because you are sending emails to tap on your potential prospects and you are under the impression that these e prospects will add value to your business. What’s the point of having such prospects which don’t even require your solution for their needs? Isn’t it better to get rid of them?
You actually shouldn’t be worried about the prospects who unsubscribe your emails because they are just making it easy for you. You will only have contacts who are relevant and are the right to fit your business requirements.
How can you create separate email templates for every email you send. Do you have any idea how many emails need to be sent out? The number is double and in fact, as you have done before, it is tedious and difficult to create every template for each email differently. This will only slow down your process to cater to your potential leads.
Interesting Read : How To Reduce Email Bounce Rate – Your Email Marketing Guide
What you need to eliminate here is the time to create it and be wise to continue sending emails with the same templates. When you conduct such an action, you will be catering to multiple clients instead of just creating separate templates for each email.
You can even conduct research on your previous email campaigns and get an outlook for which email templates have been increasing your prospect’s attention. You can apply the same to all your emails and watch your conversion rates skyrocket faster.
Studies have stated that short subject lines have an ‘’average open rate of 44% and longer subject lines have an average open rate of 53%.’’ Shocked?
Don’t be surprised, many users are under the impression that if you end a shorter subject line, it is to the point and it will catch attention, but if you think about it, how can you convey the purpose of your email with just two words?
Now since you have realized the point, sending longer subject lines is better. In fact, when your prospects read the subject line, they will be able to get a brief of what the email is regarding which will compel them to click on it to learn more. Wouldn’t that be better?
Make your subject lines longer and even if you’re using a longer word ensure that the main agenda of the email is explained.
Another myth that needs to be broken is that you can conduct email campaigns only if you have a big list of prospects. This is highly a myth that needs to be broken. When you decide to send out emails, the main agenda for your brand should be that it should reach the right audience and the purpose of such an action is conducted well.
Interesting Read : How E-mail Marketing is Effective For Mobile App Development In 2020?
Even if you have a few numbers of prospects, reach out to them, it doesn’t matter if you send to 2 prospects or to a 100, at the end of the day your brand needs to receive such kinds of prospects that are able to add value to your brand and enhance your business growth.
Another email myth that needs to be out of the window is that only if a brand sends short emails will the prospect revert. Whether you write a big email or small email that doesn’t matter in the first place because what should actually drive attention is the content you have mentioned in the email.
When you are confident that the content you are writing in an email is relevant, informative and serves the purpose for a prospect to revert to you, that’s when you know your email campaigns are achieving the right kind of success. Don’t focus on the length, focus on the quality of the emails being sent.
No, it doesn’t. Yeah, You heard that right. Just because you have written some spam words that doesn’t mean that the email will not be sent to the prospect. Do you know when emails are not sent to prospects? When the email id has been complained as spam or risk or has been complained upon.
Your brand has a name and is not involved in any risk activities so you don’t have to worry about your email being spam just because of a few words. But to always be on the safer side, avoid using words that are too spammy and have been considered as real spam.
Avoid the above mentioned 7 email myths and you are good to go for your next email send-outs.
Sending emails is important with the number of users increasing with time hence it is wise to use a solution that can help make email management an easy task for you. There is multiple email marketing software that is great in what they do and you should give them a try.
So, which email myth are you planning to eliminate first? We would like to hear from you.
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